Nielsen to Spin-Off its Global Connect Business
On November 7, 2019, before the market open, Nielsen Holdings plc (NYSE: NLSN) announced its intention to separate its Global Connect business via a spin-off from the company’s Global Media operations. The transaction, which is expected to be tax-free to shareholders, will be accomplished via a 100% distribution of shares in a new publicly traded company, that will contain the Nielsen Global Connect business, to NLSN shareholders. The spin-off is expected to be completed in nine to twelve months from the date of announcement (roughly in 3Q 2020), and is subject to customary closing conditions including final board approval, an effectiveness declaration of the company’s Form 10 filings with the SEC, and the receipt of an opinion on the tax-free nature of the transaction.
Nielsen in its current corporate structure is a leading global measurement and data analytics company. The company’s products allow customers to make business critical decisions based on detailed customer analytic data. The company, know primarily for its legacy business of delivering television and radio ratings, has expanded its product offerings to include information on consumer buying trends for packaged goods companies, as well as other product offerings.
Nielsen Holdings historically reported results under two segments: (1) Buy (47.5% of consolidated sales and 25% of adjusted EBITDA in 2018), which provided consumer purchase measurement and analytics services; and (2) Watch (52.5% of consolidated sales and 75% of adjusted EBITDA in 2018), which provides media audience measurement and analytics services.
In February 2019 the company realigned its business segments from Watch and Buy to Nielsen Global Media and Nielsen Global Connect. Global Connect (47% of revenue and 20.8% of EBITDA through 1H 2019) primarily consists of the company’s core tracking and scan data (measurement data and consumer behavior information) to businesses in the consumer packaged goods industry. Global Media (52.7% of revenue and 79.2% of EBITDA through 1H 2019) revenue is derived from measurement services on television, radio, digital and mobile audience measurement services.
In part due to pressure from Elliott Associates, NLSN engaged in a strategic review of its operations, which presumably included a broad range of strategic alternatives, including its continuing to operate as a public/independent company, a separation of either the Media or Connect segment, or a sale of the entire enterprise. This mornings spin-off announcement concludes NLSN’s strategic review.
In conjunction with the spin-off announcement, NLSN also released 3Q 2019 results, which included quarterly revenue increase of 1%, which was driven by a 3.9% increase in Media that was partially offset by a 2.2% revenue decline from Connect. Management reiterated its full year 2019 guidance for most line items and increased its forecasted EPS to $1.77 – $1.83 per share (previously $1.70 – $1.80). Additionally, the company announced that it will reduce its quarterly dividend payment to $0.06 per share from $0.35 per share. On the company’s conference call management noted that he dividend cut was primarily rooted in strengthening the company’s balance sheet and allowing for flexibility in the post-spin companies capital allocation.
PRELIMINARY VALUATION
Nielsen Global Media has generated revenue and adjusted EBITDA of $3.4 billion and $1.5 billion, respectively over the trailing twelve months. The Nielsen Global Connect business generated revenue of $3.0 billion and adjusted EBITDA of $400,000 over the past twelve months. Within this morning’s earnings release, the company reiterated its full year consolidated revenue (~$6.5 billion, or flat to +1.5% vs. 2018), adjusted EBITDA ($1.8 – $1.9 billion) and FCF ($525 – $575 million) guidance for 2019, while increasing its adjusted EPS guidance to $1.77 – $1.83 per share (previously $1.70 – $1.80).
For the Connect business, through 3Q 2019 revenue has decreased by 4.0% to $2.3 billion with segment EBITDA margins remaining roughly flat at 12.5%. Media’s revenue has decreased 1.0% over the same time period with similarly stable EBITDA margins of ~42.6%. Assuming similar trends and margins in 2020, it could be forecast that the Connect business would generate $3.0 billion in revenue and $366 million in EBITDA in 2020. Media is forecast to generate $3.4 billion in revenue and $1.4 billion in EBITDA in 2020.
The broader information services sector, which includes CoreLogic (NASDAQ: CLGX), Emis Group (EMIS LN), Relx Plc (REL LN), and Wolters Kluwer (WKL NA), trades at approximately 11x 2019E EV/EBITDA. Applying a slight discount to the peer multiple of 10.0x to Media segment EBITDA of $1.4 billion implies an enterprise value of $14.3 billion. Applying a discounted multiple of 8.0x, which is roughly in-line with what KKR (NYSE: KKR) paid for GfK SE (formerly GFK GR) in 2017, to Connect 2019E EBITDA implies an enterprise value of almost $3.0 billion.
Accounting for $50 million in corporate costs, capitalized at 9.5x, as well as $8.3 billion in net debt, yields a preliminary sum-of-the-parts fair value of $9.4 billion, or $26 per share (based on ~356 million shares outstanding).
Online Spin-Off Tracker: Real-Time Tracking of All Spin-Off Announcements, Form-10 Filings, and Recently Completed Spin-Offs, with market prices compared against The-Spin-Off Report’s fair value estimates to highlight investment opportunities.