ALERT: LB to Spin-Off Victoria’s Secret Business
On May 11, 2021, before the market open, L Brands Inc. (NYSE: LB) announced plans to spin-off its Victoria’s Secret business from its Bath & Body Works business into a standalone, publicly traded company. The separation, which is subject to customary closing conditions, including the effectiveness declaration of the company’s Form 10 filing with the SEC, is expected to be tax-free to shareholders and completed in August 2021.
L Brands currently operates two business segments: (1) Victoria’s Secret (~55.5% of sales in February-ending F2020), which primarily sells women’s intimate apparel; and (2) Bath & Body Works (54.5% of F2020 revenue), which sells body care and home fragrance products.
The separation of Victoria’s Secret follows an attempted sale of 55% of the brand to Sycamore Partners for $525 million. The sale was mutually terminated in May 2020, following a dispute over completion of the purchase as Sycamore attempted to cancel the agreement as it claimed L Brands failure to maintain normal business operations was a breach of terms, despite the COVI-19 pandemic restrictions. L Brands subsequently filed a lawsuit against Sycamore.
The company is not providing full year F2021 guidance but had previously indicated the expectation that 1Q F2021 sales will be roughly flat, year over year, at ~$2.6 billion, with EPS will be $0.85-$1.00. In conjunction with the spin announcement, the company disclosed preliminary 1Q F2021 results that include an adjusted EPS of $1.25 per share, $570 million in operating income ($380 million from Bath & Body Works and $245 million from Victoria’s Secret), and sales of $3.0 billion (versus $1.7 billion in 1Q F2020, negatively impacted by COVID closures). 1Q F2021 results benefited from reduced COVID related restrictions and stimulus payments.
While Victoria’s Secret (VS) remains an iconic brand worldwide and the market share leader within the domestic women’s lingerie market, the business’s financial results saw a marked deterioration in F2015-F2020 amid a range of strategic, organizational, and competitive challenges, including leadership changes, evolving consumer tastes, the 2016 exit of non-core categories, particularly swimwear, and the pandemic. That said, the prospects for the brand have markedly improved under the new leadership of Martin Waters (who replaced John Mehas in November 2020). Amid a more favorable outlook, recent reports in the business press have estimated its value as a standalone could be $2-$3 billion (compared with the less than $1 billion valuation implied by the previously scuttled sale). In contrast to VS, LB’s Bath & Body Works (B&BW) business has posted consistently strong results, in terms of both same store sales and profitability, resulting in double-digit compound annual top-line and EBITDA growth since F2015.
PRELIMINARY VALUATION
In terms of earnings estimates, we expect that both Victoria’s Secret and Bath & Body Works will see improved revenue in F2021 on the tail winds of reopening and consumer spending, before moderating in F2022. Based on current operating performance, we forecast a 12.7% EBITDA margin for Victoria’s Secret and a 29.7% EBITDA margin for Bath & Body Works, resulting in EBITDA estimates of $809 million and $2.1 billion, respectively.
Victoria’s Secret peers could include Abercrombie & Fitch (NYSE: ANF), American Eagle Outfitters (NYSE: AEO), Capri Holdings (NYSE: CPRI), Chico’s (NYSE: CHS), The Gap Inc. (NYSE: GPS), Hanesbrands (NYSE: HBI), PVH Corp. (NYSE: PVH), Tapestry (NYSE: TPR), Urban Outfitters (NASDAQ: URBN), and Zumiez Inc. (NASDAQ: ZUMZ), which trade, on average, at about 10.5x 2022E EBITDA. Applying a low-end/discounted multiple of 5x to F2022E EBITDA implies segment value of $4.0 billion.
For Bath & Body Works, potential peers trade in a wide range of multiples, given divergent growth and margin profiles; high-quality peers, such as Estee Lauder (NYSE: EL), Natura & Co. (NTCO3 BZ), which acquired Avon Products in January 2020, and Ulta Beauty (NASDAQ: ULTA), trade, on average, at ~19x 2022E EV/EBITDA (in a range of 13x-15x), while more challenged peers, such as Sally Beauty (NYSE: SBH), trade closer to 8.0x 2022E EBITDA. Again, applying a low-end multiple of 10x to F2022E EBITDA implies an enterprise value of $20.5 billion.
Accounting for net debt of $2.5 billion and 284 million shares outstanding, on a pre-spin, sum-of-the-parts basis, we fairly value shares of LB at $78 per share.