ALERT: JCOM to Spin-Off Cloud Fax Business
On April 19, 2021, after the market close, J2 Global Inc. (NASDAQ: JCOM) announced that the company plans on spinning-off its secure data exchange business, which is primarily focused on the healthcare sector, creating a end-to-end solution for healthcare interoperability. The separation will be accomplished via a distribution of at least 80.1% of shares in the new company, which will adopt the corporate moniker Consensus, and is expected to be completed in 3Q 2021.
Completion of the separation is subject to standard closing conditions, including Board approval, receipt of a private letter ruling from the IRS, a tax opinion from counsel, and an effectiveness declaration of the company’s Form 10 filing with the SEC. J2 expects to retain a 19.9% ownership stake in Consensus, which the company plans to divest over time in a “tax-efficient manner”.
J2 Global describes itself as “a leading provider of internet information and services” and generated $1.5 billion in revenue and $616 million in EBITDA in 2020. The company operates under two main businesses, Digital Media, and Cloud Services. Digital Media, which accounted for ~54% of 2020 revenue and ~49% of 2020 adjusted EBITDA, operates a portfolio of web properties focused on technology, shopping, gaming, and healthcare markets. The digital properties generate revenue primarily from advertising and sponsorship. Well known websites owned by JCOM include IGN, Speedtest, and Mashable, amongst others and generated approximately 9.1 billion visits and 31.5 billion page views in 2020. Cloud Services, 46% of 2020 revenue and 51% of 2020 adjusted EBITDA, provides cloud-based subscription services that include fax, cybersecurity, privacy, and marketing technology. Services include eFax, IPVanish, and eVoice, amongst others.
In terms of rationale, the separation appears to make sense in terms of splitting a higher growth, lower margin business from the more stable growth and higher margin, free cash flow generation business that serve differing end markets. Additionally, following the separation the two stand-alone companies will have clearer public comparable peers, versus the current conglomerate structure.
PRELIMINARY VALUATION
The standalone Consensus business will be comprised of the Cloud Fax business, which is currently operating within the Cloud Services segment. Cloud Fax is a leading secure data exchange platform, that is increasing focused on secure interoperability between differing systems within the healthcare industry via the company’s scalable SaaS platform. On a pro-forma basis it is expected that Consensus will generate $333 – $342 million in revenue, which represents approximately 2% year-over-year sales growth, in line with the businesses five-year CAGR, and operate with an EBITDA margin of 55%. Given the high margin profile, and resultant free cash flow conversion, Consensus will carry net debt to EBITDA of up to 4x, with free cash flow being used to delever the balance sheet.
Following the separation, J2 Global will be focused on its vertically integrated internet platforms (tech & gaming, health, shopping, and cybersecurity) and will exhibit a higher degree of top line growth, with lower margins than Consensus. On a pro-forma basis, post-spin, J2 is expected to generate $1.297 – $1.334 billion in revenue and approximately 35% EBITDA margin in 2021. The revenue growth guidance implies ~20% year-over-year growth, which is fueled by both organic growth and the benefits of past acquisitions. For reference, on a pro-forma basis, J2 ex-Consensus, has exhibited a revenue CAGR of approximately 29% since 2013. The parent company has invested $2.4 billion in more than 70 acquisitions since 2013, and it would be expected to continue an acquisition strategy following the separation. It is anticipated that the parent company will carry net debt to EBITDA of up to 3x.
Based on management’s revenue growth and margin commentary for 2021, it can be forecast that Consensus will generate $344 million in revenue and $189 million in EBITDA in 2022. Excluding Consensus’ contribution, J2 is forecast to generate $1.6 billion in revenue and $553 million in EBITDA in 2022. While the spin-off will leave some cloud services operations with the parent company, the company will be much more clearly comparable to other digital media/publishing companies, including serial acquirers, which on average trade at an average of approximately 15x 2022 consensus EBITDA. Applying a discounted peer multiple of 13.0x to the parent company implies an enterprise value of $7.2 billion following the spin-off. The spin company’s post-spin trading likely approximates the current JCOM trading multiple of 10x 2022 consensus EBITDA estimate. Applying a 9.0x estimate to forecasted EBITDA of $189 million results in an enterprise value of $1.7 billion. We apply a slight discount to the spin-company’s multiple to account for the loss of the 20% growth businesses that will remain with the parent.
On a pre-spin, sum-of-the-parts basis, we assign a preliminary fair value estimate of $164 per share to J2 Global when incorporating current net debt of $1.5 billion and 45.1 million shares outstanding.