On August 4, 2011, Kraft Foods Inc. (NYSE: KFT) announced that its Board of Directors had approved the spin-off of its North American grocery business via a tax-free distribution to shareholders, which is expected to be completed by the end of 2012. The separation will require SEC approval. The company has received a favorable ruling from the IRS with respect to the tax-free nature of the spin-off. The spin-off company, which generates about $16 billion in annual revenue, includes the US Beverages, Cheese, Convenient Meals, and Grocery segments, as well as Canadian non-snack categories and food service. Among the spin-off company’s well-known brands are Oscar Mayer, Maxwell House, Capri Sun, Jell-O, and Kraft Macaroni & Cheese. The entity is expected to generate strong free cash flow and relatively high margins.
The separation will enable investors to focus on a faster-growth snacks business with greater exposure to developing markets or on a high-margin, cash-flow-generating North American business.
The spin company will retain the Kraft moniker, but its name will change to Kraft Foods Group Inc. and trade on the Nasdaq under the symbol ‘KRFT’. KRFT will focus on its North American grocery business, with the emphasis on increasing market share. This is by all accounts a mature business in a mature industry, and its growth profile reflects this. However, given its minimal capital expenditure requirements, the business operates with wider margins than the Global Snacks business, thus generating solid free cash flow. Because of the North American grocery business’s growth profile, it can be expected that initially shares will trade at a lower multiple than that of the pre-spin entity. However, KRFT will pay a dividend and, depending on the ultimate payout ratio, the shares could present income investors with an attractive yield. Given projected earnings and return on shareholder capital in the form of dividends, a fair value estimate of $13 for Kraft Foods Group Inc. can be derived. Improving sales trends and an attractive dividend yield may present upside to $16.
Post spin, the parent company will be renamed Mondelez International Inc. and trade on the Nasdaq under the symbol ‘MDLZ’. The company will focus on the U.S. Snacks division as well as expansion into developing markets. Leading brands include Oreo, Cadbury, Trident, Jacobs coffee, and Tang. This entity generates annual revenue of about $35 billion, with 44% coming from developing markets. Given its well-known brands and market share leadership positions in many categories, Mondelez appears poised to increase sales as it enters new markets. However, its below-peer margins may prevent robust earnings growth in the near term. Based on current operating performance, it is possible to derive a fair value estimate of $26 per share for Mondelez. Investors with a more optimistic view on MDLZ’s ability to expand margins may favor a scenario providing upside potential to $29 per share.
On a sum-of-the-parts basis, a $39 fair value estimate can be assigned to shares of Kraft pre-spin. Given the lack of upside to the fair value estimate in pre-spin Kraft, the shares are not recommended for purchase.