On Wednesday, April 17, 2013, the Board of Directors of Paris-listed Kering approved the distribution of the company’s mass-market entertainment and leisure products business known as Groupe Fnac. The proposed distribution of Groupe Fnac was approved at the annual shareholders’ meeting held this week on Tuesday, June 18th. As a result, shareholders will receive one Groupe Fnac share for every eight Kering shares. The company is expected to distribute a maximum of 15,764,588 Groupe Fnac shares, representing slightly less than 95 percent of Groupe Fnac’s total share capital.
Notably, the distribution of Groupe Fnac shares will be treated as a taxable distribution to Kering shareholders. Nonresidents of France will be subject to a withholding tax of between 15 percent and 75 percent depending on one’s country of residence so please consult the tax disclosures found in the listing prospectus. Following shareholder approval on June 18th, Kering shares will trade ex-entitlement beginning on June 20th, with the listing of Groupe Fnac shares on the NYSE Euronext Paris expected the same day.
Formerly known as PPR (Pinault-Printemps-Redoute), Kering is a family-controlled business increasingly focused on apparel and accessories across two divisions: Luxury and Sport & Lifestyle. The company’s Luxury division includes several iconic brands such as Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JEANRICHARD and Qeelin. The Sport & Lifestyle division includes the brands Puma, Volcom, Cobra, Electric and Tretorn.
During 2012, the Luxury and Sport & Lifestyle divisions generated revenue and EBITDA of €9,736 million and €2,067 million, respectively, or an EBITDA margin of 21.2 percent. In contrast, Groupe Fnac’s mass-market entertainment and leisure products business generated revenue and EBITDA of €4,061 million and €144 million, respectively, or a meaningfully lower EBITDA margin of 3.5 percent.
With respect to valuation, one must first recognize that Groupe Fnac is in the midst of a restructuring. The company’s mass-market entertainment and leisure products business—which is to say the business of retailing consumer electronics as well as various media such as books, music, movies and video games—continues to be under competitive pressure from e-commerce concerns such as Amazon.com.
Since such competitive threats may very well prove to be increasingly problematic with the passing of time, it is hardly surprising that Kering has chosen to proceed with a spin-off, the most expeditious of business separation solutions. Not only does such a transaction expedite the separation of the ‘good’ business from the ‘bad’ business, but when viewed in the context of Kering’s below-market valuation multiple, such a separation is likely to take on immediate financial significance for the parent company.
In other words, when one observes the current valuations of luxury goods companies such as LVMH Moet Hennessy Louis Vuitton, Burberry Group, Christian Dior, Hermes International, Cie Financiere Richemont, Prada and Tod’s, for example, one might reasonably conclude that rather than trading at a valuation of approximately 15 times current earnings, a figure between 18 and 20 times would arguably be more suitable for a luxury goods focused company (i.e., a per share valuation of between €190 and €210). That is to say, it is quite possible that the depressed multiple at which the company currently trades is simply due to the presence of a disparate business focused on the increasingly competitive sale of commoditized consumer goods.
It is worth observing that since the company’s Board of Directors announced the potential for a separation of the two businesses in October 2012, Kering’s shares have appreciated by nearly 30 percent. And though one could make the case for further appreciation following the separation (as many sell side firms have already done), our position is that the more interesting, albeit decidedly riskier, investment opportunity is likely to be found in the shares of Groupe Fnac. Not only is the company faced with a considerably more challenged, more analytically opaque financial situation, but certain technical factors associated with the spin-off are quite likely to result in a significantly depressed valuation following the completion of the transaction.
Specifically, the disparate nature of the respective business as well as the divergent dividend policies and market capitalizations of the parent and spin-off are likely to result in significant turnover of the shareholder base following the completion of the transaction. As well, since the market capitalization of Groupe Fnac is expected to be 98 percent smaller than that of Kering and since the Pinault family holds nearly 40 percent of total shares outstanding—thereby significantly limiting the free float—the immediate impact of indiscriminate selling via programmed investment mechanisms such as indexes and exchange-traded funds is likely to exaggerate the transaction’s short-term impact on the share price. And though a distressed valuation is likely warranted given the current operational challenges faced by Groupe Fnac, the immediate post-demerger share price may very well excessively discount such risks as a result of these technical factors.
Given the distressed nature of the investment, our preference is to await a more asymmetric risk-reward opportunity. And though one is able to arrive at fair values approximating €37 per share in the longer-term, more optimistic scenarios wherein management is able to successfully navigate the increasingly competitive e-commerce environment and meet the stated 2015 restructuring targets, our position is that the desired risk-reward asymmetry only begins to present itself at prices below €20 per share. Ergo, shares of Groupe Fnac are commended to our readers’ attention and recommended for purchase should the technical factors associated with the distribution result in an artificially—and, ideally, temporarily—depressed share price. This is a business we would otherwise not be inclined to purchase; however, the potential for an abnormally depressed valuation following the spin-off warrants some attention.