Fiat Chrysler Automobiles (FCAU US, “FCA”) is a global automotive manufacturer and 90% owner of the Ferrari brand-with the remaining 10% held by Piero Ferrari, son of the brand’s founder. On October 29, 2014, FCA announced its intention to demerge its interest in Ferrari into a new company. It opted to proceed with an initial public offering of Ferrari, selling 10% of the company-11.1% of its shareholding-followed by a distribution in-specie of the remaining shares to its existing stockholders. FCA filed the Form F-1 with the SEC on July 23, 2015. The IPO was priced on October 20, 2015, at USD 52 per share, with shares of Ferrari NV (RACE US) commencing trading the following day. FCA has also scheduled an Extraordinary Shareholders’ Meeting on December 3, 2015, to approve the distribution of the company’s remaining interest to its shareholders, at a ratio of one Ferrari share for every 10 FCA shares owned. The final part of the carve-out is expected to be completed by 2016.
The separation of Ferrari into a distinct entity has a dual purpose for FCA. Firstly, it is expected to lead to increased shareholder value; Ferrari’s business is characterized by stable sales and very high profit margins, thus deserving a premium valuation multiple. Consequently, the market price of the luxury automaker is higher than its implied valuation as part of the Fiat Chrysler group. Secondly, the spin entity’s disparate business model will allow it to be better managed as a standalone entity rather than as part of a traditional auto manufacturer. Prior to the distribution of Ferrari shares, FCA chose to sell 11% of its interest in the company. The initial public offering will bring USD 982 million to the parent company’s coffers. In 2014, FCA laid out an ambitious expansion plan that required EUR 48 billion in capital expenditures over five years. The Italian company’s combination of a Ferrari share distribution with the disposal of 11% of its holdings can be explained by its need to raise additional funds that will allow it to execute its business plan while at the same time deleveraging its balance sheet.
As a separate company, Ferrari will be a pure-play luxury performance car manufacturer. Besides the sale of cars and related products, the company also derives revenue from other activities such as the sale of engines to Maserati, licensing and royalty fees from theme parks and Ferrari-branded retail stores and from Formula 1 sponsorships and TV rights. As an ultra-luxury brand, Ferrari’s business model differs from that of most traditional auto manufacturers such as its former parent. Profit margins are very high-with gross margin above 45%-while car sales are artificially constrained by the company, thus eliminating any cyclicality resulting from demand dipping below supply. That being said, the company has two disadvantages. The first is a “by-product” of its business model. In order maintain its perception as a luxury label, Ferrari has to ration the sale of its vehicles. Consequently, car sales growth will be limited in the future, as any rapid increase in supply risks damaging the brand and its premium pricing strategy. Additionally, as a result of the carve-out, the company will pay a demerger consideration of EUR 2.8 billion to FCA, resulting in negative shareholders’ equity and pro forma net debt-to-EBITDA of 2.9x. Evidently, Ferrari deserves to be valued at a premium to most automakers. Based on enterprise value-to-EBITDA and price-to-free cash flow multiples, shares of the company are worth between USD 31.4 and USD 46.7, while a discounted cash flow valuation with a weighted average cost of capital of 8.4% results in a USD 28.9 price per share.
Following the complete separation from Ferrari, Fiat Chrysler Automobiles will remain one of the ten largest automotive groups in the world, based on sales, with a diverse portfolio of brands including Fiat, Chrysler, Jeep and Maserati, among others. The company’s turnaround efforts since 2009 and its ambitious five year business plan have strained its balance sheet. The proceeds from the IPO, along with the full separation from Ferrari, are expected to reduce net debt by approximately EUR 3.3 billion and increase shareholders’ equity by EUR 1.1 billion. With its balance sheet significantly strengthened, the company should focus on another weak point, that of low profitability. FCA’s profit margins are among the lowest in the industry, and its interest coverage ratio stands at a mere 1.9x. Perhaps, however, its biggest challenge is its ambitious five-year business plan. It requires significant investment and relies on lofty sales growth assumptions. With global vehicle sales at a record and well past the 2007 peak level, a downturn in this very cyclical industry would find FCA wrong-footed and its shareholders at risk of permanent capital impairment. Based on peer enterprise value-to-EBITDA multiples, post carve-out FCA could be valued between USD 27.2 and USD 28.1 per share. As an absolute downside valuation, one may consider the corporation’s pro forma book value that is estimated to be USD 11.5 per share.
The value of FCA shares is currently estimated between USD 14.4 and USD 32.8, with a target price of USD 30.3. While FCA is not a remarkable or high quality automaker, based on the company’s current share price of USD 14.9, Fiat Chrysler Automobiles stock is recommended for purchase prior to the distribution of the Ferrari shares. The significant margin of safety, quantified as a potential downside of approximately 3%, combined with exceptional upside, more than compensates for the acquisition of what can be described as a mediocre corporation. Furthermore, based on our fair value estimates, shares of Ferrari, currently trading at USD 53.1, appear grossly overvalued. Revisiting our sum-of-the-parts analysis, and replacing our Ferrari valuation with the company’s market capitalization, our pre carve-out FCA valuation range is revised to USD 16.8 to USD 33.4, and the target price to USD 32.5. In that scenario, even if FCA is valued at book value following the distribution in-specie, shareholders could make a 13% profit by locking in the valuation of Ferrari. Consequently, as an optimal strategy it is recommended that investors acquire FCA shares while hedging their exposure to Ferrari by selling short one of the latter company’s shares for every 10 FCA shares purchased.