On February 26, 2015, Barnes & Noble, Inc. (NYSE: BKS) announced a plan to spin off Barnes & Noble Education, which comprises the Barnes & Noble college business, from its Retail and NOOK Digital businesses via a tax-free spin-off. Barnes & Noble will distribute approximately 48.2 million shares of Barnes & Noble Education (approved for listing on the NYSE under the symbol “BNED”), with a record date of July 27, 2015, the record date for the transaction. The distribution represents a ratio of 0.632:1, based on approximately 76.2 million shares of Barnes & Noble common stock outstanding as of the close of business on July 9, 2015 (which total includes the approximately 12.1 million New Barnes & Noble Shares that have been or will be issued by Barnes & Noble prior to the distribution in connection with the conversion of outstanding shares of its senior convertible redeemable Series J preferred stock). When-issued trading began on July 24, 2015 and will continue up to and including the distribution date of August 2, 2015. Regular-way trading will begin on August 3, 2015. Post-spin BKS is expected to pay a $0.60 annual dividend.
Headquartered in Basking Ridge, New Jersey, Barnes & Noble Education (“BNED”) is one of the largest contract operators of bookstores, operating 724 stores on college and university campuses in the U.S. This business generated F2014 (ended May 3) sales of $1,748 million and EBITDA of $106.3 million. For F2015, Barnes and Noble Education generated $1.8 billion in sales and $91 million in EBITDA (5% margin). Max J. Roberts, Chief Executive Officer of Barnes & Noble College, will become CEO of the new company, and Patrick Maloney and Barry Brover will serve as Chief Operating Officer and Chief Financial Officer, respectively.
The parent company, Barnes & Noble, Inc. (“BKS”), will contain Barnes & Noble’s retail and digital interests. Barnes & Noble, Inc. is the nation’s largest bookseller, operating 648 stores in 50 states. The company’s digital interests consist of BN.com and NOOK Digital, the latter of which comprises NOOK® products as well as an expansive collection of digital reading and entertainment content through the NOOK Store®. The Retail segment generates sales of over $4 billion with an 8.4% EBITDA margin, or approximately $340 million EBITDA.
The separation of BKS’s NOOK business has been proposed for some time, but is somewhat complicated by the segment’s lack of profitability as well as by weak growth prospects for the book retailer’s brick-and-mortal operations. The company’s last remaining competitor, Borders Group, Inc., declared bankruptcy and liquidated its operations in 2011. In June 2014, Barnes & Noble disclosed it would separate its NOOK Digital and Retail businesses into standalone companies and more recently targeted a tentative completion date by the end of August 2015. With BKS shares trading at forward multiples of 0.3x EV/sales and 5.3x EV/EBITDA, a discount even to unprofitable turnaround retailers, investor concerns surrounding declining revenue appear to be overshadowing profitability, considerable free cash flow (estimated 12% yield in F2016), and the ability to monetize the education franchise. Underscoring the lack of investor enthusiasm, as of this writing, BKS shares trade at $27, a modest 6% increase from their February 25 close, the day of the spin-off announcement.
Barnes & Noble’s Retail business was in critical condition a few years ago, with the most significant depressant to earnings being the company’s disastrous foray into tablet hardware via a partnership with Microsoft (NASDAQ: MSFT). With the brick-and-mortal bookstore business in a state of secular decline, it was believed that cash flow from the college bookstores would finance the company’s digital (NOOK) operations until the segment could turn a profit. As a result, BKS invested heavily in developing the technology to compete with the Amazon.com Inc. (NASDAQ: AMZN) Kindle and the Apple Inc. (NASDAQ: AAPL) iPad to expand in the e-reading market. However, the company has failed to establish the NOOK as a viable competitor thus far. Rather than proving truly disruptive in a manner similar to the iPod versus CDs, e-books have simply become another format, like paperback or hardback. While NOOK will remain with the retail business, investment has been ratcheting back significantly—capital expenditures and operating expense have already been reduced by $200 million since F2013 and should decline by an additional $100 million by the end of F2017—maneuvers which should halt the decline in the segment’s EBITDA going forward.
At the same time, the retail stores’ attractiveness as a place to visit and browse books, combined with the convenience of picking them up after ordering online, is a key point of differentiation from Amazon. With the worst declines likely behind it, BKS now has a clearer path to improving profitability. Revenues appear to be bottoming as trends in physical books have stabilized and as the company focuses on having a deep catalog of books, related gifts, and cafes in its stores. Further, without the distraction of the college business, management will be free to focus on driving traffic to its traditional retail locations while closing locations that do not make economic sense.
The Education business has been stagnant over the last five to six years, and faces looming threats of online competition, a shift into textbook rentals, and potentially risky investments in digital ventures. Recent investor disappointment centers around flattish revenue trends and low EBITDA margins (4.7% estimated in F2015), due to the shift from selling textbooks (high ticket, low margin) to renting textbooks (lower ticket, higher margin) and the company’s substantial investment in Yuzu, its new digital platform which allows students to organize and manage their digital texts in one location. Yuzu-related investment increased by $12 million in F2015. Longer term, this industry shift toward a rental model should ultimately be accretive to margins, and the company’s investment in Yuzu should abate and begin to bear fruit. Whereas the NOOK tablet failed because BKS had no competitive advantage relative to Amazon or Apple, Yuzu appears uniquely positioned to become a leader in the digital textbook market due to its long-standing relationships with textbook publishers (a more fragmented landscape than fiction, for example) and exclusive access to students on campus, and because of its nature as a software application as opposed to a hardware device.
Moreover, BNED’s 717 stores enjoy an exclusive and seemingly high-barrier-to-entry position selling and renting textbooks and other merchandise on college campuses. The company appears well-positioned to grow organically, both from the industry shift toward a rental model and also by securing an increasing number of college operations. While an estimated 53% of institutions currently run independent bookstores (versus 69% in 2009), an increasing proportion are expected to outsource their operations owing to the considerable cost savings. As a standalone publicly traded company, management will have the flexibility to pursue a growth strategy by expanding its store count (to its goal of 1,000 stores), making acquisitions, and using its stock as currency to raise new capital (presumably at a higher multiple than BKS’s current valuation).
Because of its failed effort to become a hardware-manufacturing company, Barnes & Noble is generally owned by special-situation investors. However, this categorization has the potential to change. By spinning out Education and merging the NOOK division into BKS Retail, both stories become cleaner, allowing pure-play retail and education investors to participate in the respective entities. The return of BKS to its roots as a pure-play retailer should allow a broader base of traditional investors to return to the stock over time. With a steady-state double-digit free cash flow yield and a healthy dividend, the standalone core retail business also has the opportunity to buy back shares (no net debt), and potentially increase its dividend, actions that could also persuade more traditional investors to return to the stock.
Recently issued management guidance of positive 1% same-store core comparative sales for F2016 also highlights the strength of the turnaround and emergence of a more attractive pure-play story. The greater uncertainty for BKS is the endgame for NOOK. On the one hand, the company continues to have an implicit commitment to NOOK users that the platform will continue to exist, yet on the other hand, management’s continued emphasis on integration/rationalization of the business begs the question as to whether a sale is the most likely outcome. Importantly, Microsoft and Pearson, as part of the NOOK Media agreement, are entitled to 22.7% of any proceeds from a NOOK sale for up to three years from the closing date. At the same time, recently underwhelming NOOK device trends suggest a diminished likelihood of a sale at a premium valuation. One theory is that BKS could conceivably extract value from the Education spin-off to help ameliorate some of the overhang. Management also appears more focused on growing content without devices—implying that more dramatic steps toward content and away from the tablet business could positively affect NOOK profitability. Finally, the slowdown in e-book growth (which implies a more rapid recovery for Retail) could mean, over time, that investors are more willing to pay a higher multiple for post-spin BKS—especially if NOOK losses are eliminated or further limited. The business could also be a candidate for being taken private.
Applying comparable multiples of sales and EBITDA for both the parent and spin entity, and examining dividend and free cash flow yield for post-spin BKS, one can derive a pre-spin sum-of-the-parts fair value estimate of $32 for BKS, comprising $22 and $9 for BKS (Retail and NOOK) and BNED (Education), respectively. Post-spin, BNED can be fairly valued at $14, assuming a distribution ratio of 0.0632:1. This analysis ascribes zero value to the NOOK. The pre-spin fair value estimate is equivalent to 5.2x F2017E EV/EBITDA on a combined basis, which represents a discount to each of the company’s peer groups. For BNED, the fair value estimate represents an EV/EBITDA multiple of 6x, a meaningful discount to high-end, differentiated retailers at 13x, implying the business is worth less than the initial valuation when BKS first acquired the Education business on August 10, 2009 (9x EV/EBITDA). With the pre-spin sum-of-the-parts fair value estimate suggesting 17% potential upside to BKS’s share price at the time of this writing ($27), the risk/reward appears compelling. Moreover, there is the potential for near-term momentum in the shares given the low volume (304,000 daily) and relatively high short interest (16%).