On February 10, 2015, Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT) announced a plan to spin off its vacation ownership business, Vistana Signature Experiences, via a tax-free spin-off. On October 28, 2015, Interval Leisure Group (NASDAQ: IILG) and Starwood announced that the Boards of Directors of both companies had unanimously approved a definitive agreement under which a IILG would merge with Vistana in a Reverse Morris Trust transaction (RMT). The transaction values Vistana at approximately $990 million, or approximately $5.87 per Starwood share, based IILG’s current share price of $13.68.
HOT shareholders will receive approximately 0.43 shares of IILG for every share of Starwood owned as of March 28, 2016 (based on 72.4 million shares of IILG to be issued), the record date for the spin-off, with the Reverse Morris Trust expected to be completed on April 30, 2016. When-issued trading is expected to begin around the record date. IILG and HOT will trade in the when-issued market under the symbols “IILGV” and “HOT WI,” respectively.
On November 16, 2015, Marriott International, Inc. (NASDAQ: MAR) agreed to acquire Starwood for 0.92 shares of MAR plus $2.00 in cash per HOT share, with Starwood shareholders to own approximately 37% of the combined company’s common stock. Total consideration to be paid by Marriott totaled $12.2 billion, or $72.08 per Starwood share. However, on March 14th, Starwood received an unsolicited cash bid for $78 per share from a consortium of companies consisting of Anbang Insurance Group Co., Ltd., J.C. Flowers & Co. and Primavera Capital Limited. On March 21rst, Marriott submitted a counterproposal at an exchange ratio of 0.80 shares of MAR common stock for each share of HOT, plus an increased cash consideration of $21 per share, equating to $78.84 based on the current share price of MAR. MAR and HOT agreed to consummate the merger.
The acquisition of Starwood is not surprising given the rapid pace of global lodging mergers and acquisitions, which approached $50 billion in 2015, up from $37 billion in 2014. Six consecutive years of increased revenue per available room (RevPAR) have ripened deal conditions as asset-light operators with fewer brands sell properties at elevated valuations. Combined, Marriott and Starwood will have 1.1 million rooms in more than 5,500 hotels and pro forma fee revenue of over $2.7 billion for the 12 months ended September 30, 2015. On a pro forma basis, Starwood shareholders would own approximately 37% of the combined company’s common stock after completion of the merger (expected in 2Q 2016). The transaction is expected to accelerate Starwood’s planned cost savings program, Sheraton brand revival, and expansion plans.
The spin-off and merger announcement comes as Starwood has pursued an asset-light business model by selling its owned properties and entering into long-term agreements to franchise and/or manage the sold properties. The transaction accelerates an asset-light business model, allowing the company to focus on its fee-based business through management and franchise agreements. SVO primarily engages in the acquisition, development and operation of vacation ownership resorts (timeshares) and the marketing and selling of vacation ownership interests (VOIs). The company also provides financing to customers for purchase of VOIs. HOT owned 56% of its hotel properties in 2004, and the company currently owns or leases 36 hotels with a total of 13,500 rooms (including consolidated joint ventures), representing approximately 3% of the Starwood system.
For Interval Leisure Group, a global provider of non-traditional lodging, with a portfolio of leisure businesses ranging from exchange and vacation rental to vacation ownership, the acquisition of Starwood’s Vacation business diversifies and expands the combined company’s portfolio, generating increased scale, global reach, assets, inventory, and sales and marketing infrastructure to support increased growth. Post-merger, IILG’s portfolio expands to 200 resorts and 500,000 owners and will include the Sheraton Vacation Club, Westin Vacation Club, and Hyatt Residence Club brands. The combined businesses are expected to create savings of approximately $21 million three years from the closing of the transaction, and approximately $26 million five years from the closing. The transaction will also enhance Interval Leisure’s vacation ownership portfolio by giving the company the rights to use the Sheraton and Westin brands, while allowing existing timeshare owners in those resorts to continue using the Starwood Preferred Guest program.
IILG shares have been under recent selling pressure, having declined approximately 13% since the Starwood acquisition announcement, owing to fundamental concerns surrounding a weakening vacation economy, declining revenue per member trends, and the long-term implications of competition from alternative vacation rental websites (e.g., Airbnb). Importantly, merger arbitrage investors have been purchasing HOT shares and shorting the equivalent number of IILG shares. IILG’s short interest has nearly tripled in the last year and is now at approximately 12% of shares outstanding. Short interest is higher as a percentage of the float, as Liberty Ventures (NASDAQ: LVNTA) owns 29% of IILG. At 7x forward EBITDA, IILG shares trade below Marriott Vacations Worldwide Corp. (NYSE: VAC) at 9.3x.
On a pre-spin basis, HOT can be fairly valued at $90.32 per share, comprised of $82.60 for HOT and $7.72 for Vistana. Post-merger, MAR can be fairly valued at $77, representing 6% potential upside from MAR’s share price as of this writing ($72). With the pre-spin sum-of-the-parts fair value estimate for HOT representing 7.3% potential upside, HOT shares appear to be fairly valued for the impending acquisition and Vistana spin-off. Based on comparable valuations on EBITDA, revenue, assets, and dividend yield, post-merger Interval Leisure Group can be fairly valued at $18 per share. This implied fair value represents 32% potential upside from Interval Leisure’s current share price (approximately $14 as of the time of this writing), and implied EV/forward EBITDA multiple of 7.9x. While an increased offer for HOT would increase the near-term return in HOT shares, we view IILG as the more favorable risk/reward way to play this transaction.