On March 18, 2014, Hertz Global Holdings Inc. (NYSE: HTZ) announced long-awaited plans to spin off its equipment rental business through a tax-free distribution of shares to HTZ shareholders. Following the spin announcement, Hertz disclosed reporting errors in prior year SEC filings, after which activist investor Carl Icahn disclosed an initial ownership stake and planned to engage management in talks concerning, among other things, shareholder value, the accounting issues, and a lack of confidence in management.
In early September 2014, HTZ’s CEO resigned, citing “personal reasons”; shortly afterwards, Mr. Icahn was granted three Board positions. HTZ has since found a permanent CEO and filed restated financials, while Mr. Icahn has increased his ownership to 15%. With accounting and management issues seemingly behind it, the company looks to complete the equipment rental spin-off in 2Q 2016. Notably, since the initial accounting issues were disclosed, the shares have declined 75% versus a 1% decrease in the S&P 500 over the same time period. The spin-off still requires final Board approval and an effectiveness declaration from the SEC of the company’s Form 10 filing.
The spin-off will be structured such that shareholders of record will receive one share of New Hertz for every five shares of HTZ owned. New Hertz will contain the U.S. and International car rental businesses. Following the separation, the parent entity will adopt the corporate moniker HERC Holdings Inc., while the spin company will continue to be known as Hertz Global Holdings and will trade on the NYSE under the symbol “HTZ”. A shareholder vote is not required to complete the spin-off; however, HTZ will seek shareholder approval for a reverse stock split that would be effective immediately following the spin-off and would affect only the parent entity HERC.
HTZ operates its car rental business under four brands: Hertz, Dollar, Thrifty, and Firefly, each of which provides differing levels of service and products at different price points. The company also offers Hertz 24/7, a car-sharing service through which customers rent cars from various locations by the hour or day. The company has 1,635 airport locations within the U.S. and 1,320 internationally. Off-airport locations total 2,800 and 4,225 in the U.S. and internationally, respectively.
While increased air travel and business spending historically have been positives for the rental car industry, new disruptive entrants into the market may slow the expected growth for New Hertz. Technology-focused taxi-like and ride-sharing applications such as Uber and Lyft may be siphoning demand away from the traditional rental car model. Supporting the notion that the rental car industry may be under pressure, on April 11, 2016, HTZ pre-announced 1Q 2016 earnings, in which it disclosed that the company expected 1Q U.S. rental car revenue and EPS to be lower than previously expected, while affirming guidance for full year 2016 consolidated EBITDA of $1.6-$1.7 billion (including HERC). The lower 1Q results were attributed to “excess industry capacity”. On the positive side, in the same release the company reiterated its goal of achieving $350 million of incremental savings in 2016, which should allow for margin expansion despite a challenging revenue environment. Based on 2017 estimated EBITDA of slightly over $1 billion, post-spin New Hertz can be fairly valued at $27 per share when incorporating the company’s stake in CAR Inc., a $1.8 billion payment from HERC and the planned 1:5 share distribution.
Hertz’s equipment rental business (HERC) generates revenue from the rental of equipment, primarily in North America. HERC offers equipment rental, equipment re-rental, sale of used rental equipment, sales of new equipment, parts and supplies, and service and support. Equipment rental uses include aerial (bucket trucks, boom lifts, etc.), earth-moving, and material handling, among a variety of other purposes. In 2015 the company generated $1.7 billion in revenue and $601 million in EBITDA.
The equipment rental industry appears to be in better shape than the rental car industry. Following equipment rental revenue declines due to the Great Recession of 2008, the industry has returned to growth, experiencing positive percentage increases over the past four years. Management expects the equipment rental industry to grow at a 5.8% CAGR through 2019. Given a return to growth, the industry has also continued a trend of consolidation. For its part, HERC has participated in a growth via acquisition strategy and has made 11 acquisitions since 2009 in a variety of specialty rental markets that broadened its industrial market exposure and allowed the company to expand into adjacent end-markets. Based on multiples of estimated EBITDA, assets, and book value, shares of HERC are assigned a fair value estimate of $3.46 per share.
The separation of the car rental business from equipment rental should allow both companies to be re-rated in-line with specific market peers. It is reasonable to assume that HERC will be re-rated to a lower multiple than the rental car business based on peer comparisons and long-term average multiples. Conversely, the separation of the equipment rental business should allow multiple expansion at New Hertz. New Hertz’s higher multiple should more than offset the lower multiple assigned to the equipment rental business, in our view, and thus the spin-off should unlock value.
Following the spin, we favor the equipment rental business, as HERC’s large industry presence and macro tailwinds (increasing levels of construction) should aid the company in increasing its earnings and cash flow, as well as allowing for debt retirement and/or acquisitions. Separately, over a longer time frame, it is not unreasonable to assume that a larger competitor may be interested in HERC’s assets.
On a pre-spin basis, shares of HTZ are assigned a fair value estimate of $9 per share, consisting of $3.46 for HERC and $5.46 for New Hertz. The fair value estimate represents 16% implied potential upside from the current share price of $7.70 as of this writing. Given the upside potential and a lack of near-term earnings risk due to the recent pre-announcement, coupled with the recent share price decline, shares of HTZ currently present an attractive risk reward scenario. As such, shares of HTZ are recommended prior to the spin-off.