On November 12, 2015, Liberty Interactive Corp. (NASDAQ: LVNTA, LVNTB, QVCA, QVCB) announced that the company’s Board of Directors had approved the tax-free spin-off of two companies: CommerceHub Inc. and Liberty Expedia Holdings Inc. CommerceHub Inc. will include the CommerceHub business, a software-as-a-service platform for online retailers and their suppliers. Liberty Expedia Holdings will comprise Liberty Interactive’s entire ownership interest in Expedia, Inc. (NASDAQ: EXPE), as well as Liberty Interactive’s subsidiary Bodybuilding.com, LLC.
Liberty Ventures (NASDAQ: LVNTA, LVNTB) (Ventures) is a tracking stock that has been attributed some of the assets and liabilities of Liberty Interactive, including the assets to be spun off into the two new publicly traded companies. Ventures shareholders of record will receive 0.5 shares of Liberty Expedia stock for every share of respective Ventures shares held. In the spin-off of CommerceHub, shareholders of Series A Liberty Ventures (LVNTA) common stock will receive 0.1 shares of the Series A CommerceHub common stock for each share of LVNTA held. Series B (LVNTB) shareholders will receive 0.1 shares of Series B CommerceHub shares and 0.2 shares of Series C CommerceHub shares.
The various Liberty-related entities, all controlled by John Malone, have a long history of creating tracking stocks and spin-offs that have generally resulted in increased shareholder value and/or have monetized low-cost-basis investments in a tax-efficient manner. With the separation of Liberty Expedia and CommerceHub, it is posited that the current difficulty in valuing the standalone businesses would be reduced. Separate structures should provide for greater transparency; additionally, by essentially isolating the EXPE ownership position, the separation should allow for a smoother transition to eventually combining Liberty Expedia with Expedia Holdings in the future.
On a sum-of-the-parts basis, shares of Liberty Expedia are assigned a fair value estimate of $34 per share. The fair value is derived using the current market price of EXPE and assigning an earnings-based market value to Bodybuilding.com’s operations. Upside potential to $43 per share of Liberty Expedia exists based on price appreciation potential from the underlying EXPE holdings.
CommerceHub will be a far smaller entity than Liberty Expedia and Liberty Ventures post-spin in terms of market capitalization. Additionally, the company will have far fewer shares outstanding than the other two entities, with a float that is further reduced when considering that insiders will control 14.2% of shares outstanding. The combination of these factors should make the post-spin entity less attractive to major institutional investors and result in share price volatility in early trading.
Interestingly, CommerceHub will introduce a C class of shares in the distribution. Management has noted that one reason for transferring CommerceHub into a standalone entity is so that the company can use its own equity as currency to potentially grow via acquisition. The C shares would likely be used in that scenario, similarly to how C class shares have been used in other Liberty-related entities. On a recent earnings conference call, management stated that “it’s not inconceivable that this company could be part of a larger enterprise,” suggesting the potential for it to be acquired more easily following the spin given “a very, very, very low tax basis inside” the current structure.
CommerceHub is fairly valued at $45 per share when accounting for $23 million in net cash and 15.6 million shares outstanding and valuing the shares at a discount to peers. If the shares were to be awarded a multiple toward the low end of the peer range, CommerceHub could be valued at $59 per share, although for the reasons noted above, this scenario would probably materialize only in a potential takeout situation.
On a pre-spin sum-of-the-parts basis, shares of Ventures are fairly valued at $44 per share, representing 15% potential upside from the current share price. When incorporating optionality on Liberty Expedia and Ventures post-spin, upside to the fair value exists to $57 per share on a pre-spin basis. Given the current discount to estimated NAV, combined with optionality from appreciation potential for the underlying holdings of Liberty Ventures, Ventures shares are recommended for purchase prior to the separation of Liberty Expedia and CommerceHub.