On November 26th, Vivendi SA’s (Ticker: VIV FP, EUR 18.80, Market Capitalization: EUR 25.3 billion) Supervisory Board, headed by Chairman Jean-René Fourtou, approved the demerger of telecommunications company SFR, following a study that was launched on September 11th. Vivendi was included in The Global Spin-Off Radar Screen in June (EUR 15.17), in anticipation of a potential separation between its telecommunications and media assets. The rationale for the spin-off is to offer SFR more autonomy to operate in a very competitive market that has resulted in a significant decline in revenues. After the distribution of SFR shares, Vivendi will be comprised of pay-TV Canal+, music company Universal Music Group and Brazilian broadband company GVT, and will be headed by current Vice-Chairman Vincent Bolloré—whose Group Bolloré holds 5% of Vivendi’s shares. The demerger is subject to regulatory approvals, as well as shareholder approval at the annual shareholders’ meeting in June 2014.
Vivendi is a French telecommunications conglomerate headquartered in Paris, France. It has been actively purchasing companies over the past 20 years under CEOs Jean-Bernard Lévy and Jean-Marie Messier, holding stakes in NBC Universal (until it was sold to General Electric and Comcast) and French utility Veolia Environment, among others. As of 2013, the conglomerate comprised of SFR, Canal +, GVT, Universal Music Group, as well as Moroccan telecommunications company Maroc Telecom and gaming company Activision Blizzard. As part of its strategic shift from a holding company to a focused media group, executed under Chairman Fourtou, Vivendi agreed in July to sell most of its 63% stake in Activision Blizzard for USD 8.2 billion. It expects to dispose its remaining shares within the next year, for approximately USD 1.4 billion, thus bringing the total proceeds to USD 9.6 billion, or EUR 7.1 billion. Additionally, Vivendi reached an agreement in November to sell its 53% stake in Maroc Telecom to Etisalat for USD 5.7 billion, or EUR 4.2 billion. As far as its media assets are concerned, Vivendi purchased on October the remaining 20 percent stake in Canal + from Lagardère, for EUR 1 billion.
Vivendi’s media assets have been performing significantly better than those of SFR. For the nine months through September 30th, 2013, Universal Music Group generated EBITDA of EUR 386 million, a 20
percent year-on-year increase. GVT’s EBITDA increased by 0.6 percent, to EUR 531 million—even though the change in constant currency terms was 14 percent. EBITDA at Canal + declined by 6.7 percent to EUR 847 million, bringing the total EBITDA for the nine-month period to EUR 1,764, at par with the same period in 2012. SFR, on the other hand, had EBITDA of EUR 2,201 million, representing a 19.5 percent decline on a yearly basis. Assuming the same year-on-year changes to each company’s full year EBITDA, and after adjusting for EUR 114 in corporate overhead expenses, SFR could achieve EBITDA of EUR 2,599 million in 2013, and Vivendi post-spin-off EBITDA of EUR 2,374 million.
SFR could be compared to a set of European telecommunications companies, such as Orange and Iliad SA, that trade at an average enterprise value-to-EBITDA of 7.57, resulting in an enterprise value of EUR 19.7 billion. Vivendi, post spin-off, could be valued at a similar multiple as another major European media company, Liberty Global Plc. Applying its 11.06 enterprise-to-EBITDA multiple, a post spin-off Vivendi could be valued at EUR 26.3 billion. Consequently, the combined entity could have an enterprise value of EUR 45.9 billion. As of September 30th, Vivendi had EUR 7.2 billion of net debt, including the cash proceeds from the sale of Maroc Telecom and Activision Blizzard, as well as the outflows from the purchase of 20 percent of Canal +. Further adjustment is required to incorporate the EUR 1.1 billion of additional cash Vivendi is expected to generate from the sale of its remaining shares in Activision Blizzard, thus reducing net debt to EUR 6.1 billion. The resulting market capitalization is EUR 39.8 billion, which compares to the current market value of EUR 25.3 billion.