On July 29, 2020, before the market open, Aaron’s Inc. (NYSE: AAN) announced a plan to separate its Progressive Leasing (“Progressive”) business from Aaron’s Business (“Aaron’s”). The tax-free separation is expected to be completed by the end of the year.
Aaron’s is a lease-to-own retailer serving underserved and credit-challenged customers; in 2019 the company registered annual sales totaling nearly $4 billion and EBITDA of $435 million. The company focuses on leases and retail sales of furniture, electronics, appliances, and computers, and sells through company-operated and franchised stores in the U.S. and Canada, as well as via its e-commerce platform, Aarons.com. The company currently operates under three segments: Progressive Leasing (54% of 2019 revenue and 63% of adjusted EBITDA), Aaron’s Business (45% of 2019 revenue and 38% of adjusted EBITDA), and Vive Financial (1% of 2019 revenue and a 1% drag on adjusted EBITDA). It also engages in the sale, lease ownership, and specialty retailing of furniture, consumer electronics, home appliances, and accessories. The company completed the acquisition of Progressive Finance in 2014. In February 2013, Aaron’s was involved in litigation which alleged its use of spyware on rented computers to send over 185,000 emails to the rental company, including customers’ Social Security numbers, passwords, and captured keystrokes, as well as explicit images. In October 2013, Aaron’s agreed to a settlement with the Federal Trade Commission that limited how it used monitoring technology and ordered deletion of all customer information that had been improperly collected.
As a retailer, Aaron’s has been affected by the COVID-19 pandemic, suffering from showroom closures and more limited retailer operating hours, but the recent resumption of economic activities has resulted in a rebound in both the Progressive Leasing and Aaron’s Business segments. Progressive’s retail partners have begun to reopen stores, and government stimulus has supported improved invoice volumes from April lows and lower write-offs. The company has indicated that Leasing revenues are expected to improve owing to lower write-offs, longer customer retention, and improved customer payments.
Following the separation, Progressive, with approximately $2.2 billion of revenue in 2019, will be comprised of the company’s current Progressive business segment, as well as Vive Financial. As a standalone company, Progressive Leasing will be well-positioned for continued strong growth with existing and new retail partnerships. Steve Michaels, the company’s Chief Financial Officer and President of Strategic Operations, was appointed Chief Executive Officer of the Progressive Leasing business segment, effective July 31, 2020, succeeding Ryan Woodley.
Post-spin Aaron’s generated approximately $1.8 billion of revenue in 2019 and will be comprised of approximately 1,400 company-operated and franchised stores in 47 U.S. states and Canada, the e-commerce platform Aarons.com, and Woodhaven Furniture Industries (“Woodhaven”). An established leader in the lease-to-own industry, Aaron’s is expected to continue to consolidate and reposition its real estate footprint and expand its e-commerce business model. Effective July 31, 2020, Douglas Lindsay, President of the company’s Aaron’s Business segment, became Chief Executive Officer of Aaron’s Business, and Steve Olsen, Chief Operating Officer of Aaron’s Business, was appointed President of Aaron’s Business.
In terms of rationale for the spin, it would appear the entities’ vastly different growth rates and physical asset dependence would imply differing valuations post-spin. For Progressive, its asset-light lending model, exhibiting recent top-line growth approximating 20%, should warrant a higher earnings multiple than a primarily retail physical store model that is likely still in the process of rightsizing and optimizing its store locations. Given the current AAN trading multiple, and the ability of both post-spin companies to resume growth and maintain low loan loss levels, awarding a higher multiple to the faster-growth Progressive business appears likely to unlock value for shareholders. For the parent company, with shares trading roughly in line with the five-year average multiple, a modest contraction in multiple, albeit still above peer Rent-A-Center, should be more than offset by Progressive’s potential multiple expansion for pre-spin shareholders.
While the long-term investment case for AAN and Progressive business may be up for debate, the current economic environment appears favorable. Given the current COVID-19 crisis, the apparent increase in desirability for suburban home dwellings, vs urban apartments, may in fact result in increased preference/need for rent to own businesses such as AAN. As demand for suburban houses has grown, home prices have also increased. New suburbanites may have to stretch budgets to secure a home, which may constrain their appliance, furniture, and home décor budgets, which may skew the perceived favorability of a rent-to-own solution. Alternatively, a persistently high unemployment rate could also benefit both post-spin companies as constrained budgets may be able to afford the rent-to-own model for household necessities (i.e. replacing a broken refrigerator) versus traditional upfront payment options. The ability to drive increased sales per store/partner location, should support our case for a rerating of the Progressive business and support the post-spin AAN valuation.
On a pre-spin basis, shares of Aaron’s Inc. can be fairly valued at $72 per share, consisting of $62 per share of businesses to be contributed to Progressive Leasing, and $14 per share for the parent company and accounting for current net debt of approximately $5 per share. Given the implied upside to the current share price, we initiate coverage of Aaron’s Inc. as a BUY ahead of the planned spin-off of Progressive Leasing.