Attached, please see The Spin-Off Report on L Brands, Inc. (NYSE: LB).
On May 11, 2021, L Brands Inc. (NYSE: LB) announced plans to separate its Victoria’s Secret business from its Bath & Body Works business, making it a standalone, publicly traded company, which is to be dubbed “Victoria’s Secret & Co.” and trade on the New York Stock Exchange (NYSE) under the ticker “VSCO”. The transaction, structured as a tax-free spin-off, is expected to be completed after the market close on August 2, 2021, with shareholders of record on July 22, 2021, receiving one share of VSCO for every three shares of LB held. So-called “When-Issued” trading for Victoria’s Secret is expected to commence on or about July 21, 2021, under the ticker “VSCO WI”. Additionally, on August 3, 2021, L Brands will formally change its corporate moniker to Bath & Body Works, Inc. and begin trading on the NYSE under the ticker symbol “BBWI”.
For broader context on the pending transaction, it should be noted that in February 2020, amid pressure from investors, including Barington Capital, L Brands announced plans for the sale of a majority 55% stake in the Victoria’s Secret brand to private equity firm Sycamore Partners for $525 million. However, in May 2020, the deal was terminated by mutual agreement amid widespread industry uncertainty during the COVID-19 pandemic (anecdotally, management indicates that they evaluated the possibility of another sale and received “significant” interest and held “substantive” discussions with “multiple” potential buyers but concluded that a tax-free spin-off would ultimately create more value for shareholders, particularly as the “turnaround” plan being implemented over the last 10 months continues to gain traction).
The standalone VSCO will be led by Martin Waters, who was named head of VS Lingerie in November 2020 and previously served as head of LB’s international business from 2008, while Amy Hauk and Gregory Unis will continue at their leadership posts at PINK and VS Beauty, respectively. The chief financial officer will be Tim Johnson, who was formerly the CFO of Big Lots (NYSE: BIG). The new Board will consist of seven members, of which six will be both female and deemed independent, including the chairperson, Donna James (who, among other things, has been on LB’s Board since 2003). The lone exception, in terms of gender and independence, will be Mr. Waters. (The parent company will continue to be led by current chief executive Andrew Meslow, who was appointed the head of Bath & Body Works in February 2020 after serving as chief operating officer for ~8 years. Following the spin-off, Wendy Arlin, formerly LB’s controller, will replace 14-year veteran Stuart Burgdoerfer, who is retiring as chief financial officer.)
The impending transaction is expected to benefit both entities by providing distinct strategic, managerial, and operational focuses, along with better-tailored capital allocation strategies, while offering the investment community the ability to independently value each business, which, in our view, is likely to result in multiple expansion at the parent. As part of the transaction, the company, on a consolidated basis, is expected to realize one-time costs of ~$70 million and roughly $80 million of incremental annual overhead costs (i.e., dis-synergies), primarily related to technology expenses and headcount, which will be split between the two entities; these, along with the allocation of corporate costs previously reported in the Other segment, will result in roughly $100 million of additional post-separation costs for both BBWI and VSCO (as compared to what was previously reported in their segment results). As well, to minimize additional dis-synergies, the two companies will enter a Transition Services Agreement, primarily relating to information technology platforms. As mentioned earlier, the completion of the transaction is targeted for August 2021. A virtual investor day, to be held jointly for Bath & Body Works and Victoria’s Secret, is scheduled for July 19, 2021.
L Brands, which generated consolidated sales of $11.8 billion, with $1.8 billion of adjusted EBIT and $2.3 billion of adjusted EBITDA, in January-ending F2020, currently reports two primary business segments: (1) Victoria’s Secret ($5.4 billion of sales in F2020 with $98 million of adjusted EBIT and $425 million of adjusted EBITDA), which primarily sells women’s intimate apparel; and (2) Bath & Body Works (B&BW), which sells body care and home fragrance products. On a consolidated basis, LB currently trades at about 7.5x 2022E EV/EBITDA, whereas the most applicable specialty retail peers to its VS and B&BW brands trade at ~7.5x and 15.0x, respectively, which implies the potential for multiple expansion at the post-spin parent. As well, while VS is in the midst of a multi-faceted turnaround, in terms of both its financial results and brand positioning, that has shown initial promise but admittedly remains in the early stages, B&BW has posted consistent growth and above-peer profitability in recent years. In that context, while we think upside exists on a pre-spin basis, we ultimately prefer shares of the post-spin parent given its consistent growth, high-end profitability, and free cash flow generation potential, which is likely to support increased capital returns to shareholders (via dividends and share repurchases). That said, exposure to the post-spin VSCO could offer more risk-tolerant investors upside optionality related to an ongoing turnaround in the medium term, and a potential sale in the longer term. All told, our initial pre-spin fair value estimate of $90 per share is comprised of $17 per share for Victoria’s Secret & Co. (VSCO) and ~$73 per share for the post-spin parent, which will adopt the Bath & Body Works moniker and trade under the ticker BBWI. On a post-spin basis, we fairly value shares of VSCO at $50 per share to account for the one-for-three share distribution ratio. Given the implied upside of more than 20% to our fair value estimate, we rate the shares of pre-spin LB as a BUY.