On April 19, 2021, after the market close, J2 Global Inc. (NASDAQ: JCOM) announced plans to spin off its secure data exchange business (“”Consensus””), which is primarily focused on the healthcare sector, creating an end-to-end solution for healthcare interoperability. The separation will be accomplished via a distribution of at 80.1% of the shares in the new company, which will adopt the corporate moniker Consensus Cloud Solutions Inc. The distribution is expected to be completed after the market close on October 7, 2021. The new company will trade on the NASDAQ under the ticker “”CCSI.”” Shareholders of record as of October 1, 2021, are expected to receive one share of CCSI for every three shares of JCOM held. J2 expects to retain a 19.9% ownership stake in Consensus, which the company plans to divest over time in a “”tax-efficient manner.”” Following the distribution, J2 Global will be renamed Ziff Davis Inc. and is expected to trade on the NASDAQ under the symbol “”ZD.”” When-issued trading in Consensus will begin on or about September 30, 2021, under the symbol “”CCSIV,”” with regular-way trading in CCSI and ZD beginning on October 8, 2021.
In terms of rationale, the separation will allow Consensus to adopt a differentiated growth strategy of expanding its healthcare business, while the transaction will reduce leverage at what will become Ziff Davis, as Consensus is expected to be capitalized with $800 million in new debt, with the proceeds being paid as a dividend to the parent company. Consensus is expected to have cash balance of $30 million at the time of separation. With dedicated management and industry expertise, Consensus will attempt to capture market share in the healthcare industry, while for ZD it can be expected that the enhanced financial flexibility will allow it to continue its growth-via-acquisition strategy, which has proven successful historically.
J2 Global, which describes itself as “”a leading provider of internet information and services,”” generated $1.5 billion in revenue and $616 million in EBITDA in 2020. The company operates under two main businesses: Digital Media and Cloud Services. Digital Media, which accounted for ~54% of 2020 revenue and ~49% of 2020 adjusted EBITDA, operates a portfolio of web properties focused on the technology, shopping, gaming, and healthcare markets. The digital properties generate revenue primarily from advertising and sponsorship. Well-known websites owned by JCOM include IGN, Speedtest, and Mashable, among others; altogether, Digital Media generated approximately 9.1 billion visits and 31.5 billion page views in 2020. Cloud Services, which accounted for 46% of 2020 revenue and 51% of 2020 adjusted EBITDA, provides cloud-based subscription services that include fax, cybersecurity, privacy, and marketing technology. Services include eFax, IPVanish, and eVoice, among others.
The standalone Consensus business will be comprised of the Cloud Fax business, which is currently operating within the Cloud Services segment. Cloud Fax is a leading secure data exchange platform that is increasingly focused on secure interoperability among differing systems within the healthcare industry via the company’s scalable SaaS platform. On a pro forma basis, it is expected that Consensus will generate $333-$342 million in revenue, which represents approximately 2% year-over-year sales growth, in line with the business’s five-year CAGR, and operate with an EBITDA margin of 55%. Given the high-margin profile and resultant free cash flow conversion, Consensus will carry net debt to EBITDA of up to 4x, with free cash flow being used to de-lever the balance sheet.
Following the separation, J2 Global will be focused on its vertically integrated internet platforms (tech and gaming, health, shopping, and cybersecurity) and will be able to achieve greater top-line growth, with lower margins than Consensus. On a pro forma basis, post-spin J2 is expected to generate $1.29-$1.33 billion in revenue and approximately 35% EBITDA margins in 2021. The revenue growth guidance implies ~20% year-over-year growth, fueled by both organic growth and the benefits of past acquisitions. For reference, on a pro forma basis, J2 ex Consensus has exhibited a revenue CAGR of approximately 29% since 2013. The parent company has invested $2.4 billion in more than 70 acquisitions since 2013, and it can be expected to continue an acquisition strategy following the separation.
On a pre-spin basis, we fairly value shares of J2 Global at $180 per share, consisting of $16 in value for the Consensus business and $164 in value from the Ziff Davis business. On a post-spin basis, we fairly value shares of Consensus at $38 per share, which accounts for the one-for-three share distribution ratio, and we fairly value shares of Ziff Davis at $167 per share, which incorporates the 19.9% ownership stake in CCSI valued at our fair value estimate. Given the implied upside to our fair value estimate, we rate pre-spin shares of JCOM at BUY. Post-spin, we find the investment case for Ziff Davis more compelling than that for Consensus, as the programmatic acquisition strategy ZD employs has shown successful returns over the years, a trend we expect to continue to drive mid-teens-plus revenue growth over time, at stable margins. For Consensus, on the other hand, growth will be primarily predicated on its Consensus Unite platform’s ability to capture market share in the healthcare industry, which if successful could change the perception of the company as a legacy online fax provider into more of a healthcare SaaS platform. If successful in making that shift, Consensus could prove over time to be a highly successful spin-off; however, in the near term we would expect the shares to trade at a relatively low multiple (versus JCOM and ZD) until a clearer path to market share gains emerges.