On November 13, 2019, after the market close, Smith & Wesson Brands Inc. (NASDAQ: SWBI) (formerly American Outdoor Brands Corp.) announced its intention to separate its outdoor products and accessories business from the company’s firearms business. The tax-free spin-off will create two independent publicly traded companies: Smith & Wesson Brands Inc. and American Outdoor Brands Inc. The transaction, which is expected to be completed in August 2020, is subject to the customary closing conditions. Note that SWBI operates on a fiscal year with an April year-end. Upon successful completion of the spin-off, Jeffrey D. Buchanan, Chief Financial Officer of the company, plans to retire. Deana L. McPherson, currently Chief Accounting Officer, will assume the role of Chief Financial Officer of Smith & Wesson Brands Inc. and H. Andrew Fulmer, currently Vice President, Financial Planning & Analysis, will serve as Chief Financial officer of American Outdoor Brands Inc.
Following the spin-off, Smith & Wesson Brands Inc., based in Springfield, Massachusetts, will continue its firearms business, which includes handgun, long gun, and suppressor products marketed under the Smith & Wesson, M&P, Performance Center, Thompson/Center Arms, and Gemtech brands. The company’s current credit facility, which has a maturity date of October 2021, will become secured upon the spin-off and will remain an obligation of Smith & Wesson Brands Inc.
Based in Boone County, Missouri, American Outdoor Brands Inc. will be a provider of outdoor products and accessories for rugged outdoor enthusiasts. The business is an industry-leading provider of shooting, reloading, gunsmithing, and gun-cleaning supplies; specialty tools and cutlery; fishing accessories; survival products; and electro-optics products. Key brands include Caldwell, Crimson Trace, Wheeler, and Tipton. Brands that will be licensed by the company include Smith & Wesson Accessories, M&P Accessories, Thompson/Center Arms Accessories and Performance Center Accessories, all of which are owned by Smith & Wesson Brands Inc. and will be exclusively licensed to American Outdoor Brands Inc.
On a pre-spin basis, shares of SWBI are fairly valued at $24 per share. With the fair value estimate representing 29% upside to SWBI’s current share price ($19 as of this writing), the transaction appears to unlock incremental upside. As such, we rate the pre-spin shares a BUY. Post-spin, shares of SWBI and AOBC can be valued at $22 and $2, respectively. Note, however, that as of this writing, the company has not filed a Form-10 with the SEC and has not commented on capitalization and other transaction details for the post-spin entities. Thus, our fair value estimates are subject to change as more information becomes available.
SWBI shares have experienced a strong recent run of over 100% year-to-date, having doubled from $9 levels in January, versus a 4% gain for the S&P 500 over the same period. That said, at 8.4x 2021E EBITDA, the shares trade at a discount to their historical peak of 9x (achieved in both 2018 and 2015 as a combined firearms/recreation company) as well as a discount to peer Sturm Ruger & Co. (NYSE: RGR), which currently trades at 10.7x 2021E EBITDA. Following the separation of the lower-margin outdoor business, we would expect SWBI shares to trade closer to RGR as a pure-play firearms manufacturer. Moreover, a premium multiple may be warranted given near term demand catalysts as SWBI benefits from an acceleration in domestic gun purchasing related to the COVID-19 pandemic. In addition, SWBI should benefit from a leading market share position and growth in adjacent markets. Possible regulatory changes represents a significant potential catalyst, as the current Trump administration’s proposed easing of firearms export procedures, which could be enacted by year-end, would shift oversight of commercial firearms exports from the U.S. Department of State to the Department of Commerce, easing sales of firearms internationally. The National Shooting Sports Foundation (NSSF) estimates that U.S. firearms exports could increase up to 20% under the new regulations. We see post-spin AOBC as a potentially more volatile name in the near term, as the company navigates a more tenuous retail environment amidst COVID-related concerns, , potential earnings erosion from increased tariffs and supply chain disruptions, and because it is a smaller player in a highly competitive outdoor recreation market.