On November 17, 2011, MeadWestvaco Corporation (NYSE: NYSE) announced plans to separate its office products segment and immediately merge it with office supplies manufacturer ACCO Brands (NYSE: ABD). MWV shareholders will receive approximately one share of ACCO Brands for every three shares of MWV held as of the record date, while MWV will receive $460 million in cash. Following the transaction MWV shareholders are expected to own approximately 50.5% of ABD. MWV’s office products segment includes the Mead, FiveStar, and Trapper Keeper brands. ABD expects the transaction to be immediately accretive and generate $20 million in annual cost synergies by 2014. After the separation, MWV will focus on its core paper and packaging businesses. The transactions are expected to be completed in 1H 2012. The deal still requires ABD shareholder approval while the separation is contingent on an affirmative IRS ruling. ABD management will run the merged company. MWV intends to maintain its current quarterly dividend of $0.25 per share.
ACCO Brands was created through another spin and merge transaction. In 2005 as distribution channels narrowed and margins compressed, Fortune Brands (FO) management merged its office products segment ACCO World with General Binding Corp., and spun the new entity off into ACCO Brands. Fortune Brands received a $612 million dividend, while FO (now BEAM) shareholders received shares of the new company.
With sales to similar end markets, the merger was seen as generating synergies. The merger integrated ACCO’s Swingline staplers, Rexel’s hole punchers, and Day-Time personal organizers with General Binding’s lamination and shredding equipment. Given stronger market share and shelf-space in office supply stores, the merged company was likely better positioned to maintain margins.
Nevertheless, ongoing consolidation in distribution channels as well as the weakening economic environment eroded substantial benefits from the merger. ABD underwent a 36-month restructuring and repositioning campaign to exit lower-margin businesses, close redundant facilities, and focus on leading-edge and top-selling product lines. SG&A increased, largely because of higher restructuring costs (see exhibit in attachment). Operating margins were challenged due to pricing pressure, a weakening economy, competition, and distribution channel shrinkage. Operating margin was cut by more than half from the year pre-spin (2004) to the year post-spin (2006).
While ABD has begun to recover over the last 18 months, in the years following the separation it has significantly underperformed the Russell 2000 as well as Avery Dennison Corporation (NYSE: AVY), which is being used as a proxy for the office supply segment (see exhibit in attachment). In the post-separation period, ABD has declined about 67%, compared to a 54% drop for AVY and 7% growth for the Russell 2000.
The merged entity would have generated about $2.08 billion in sales in 2010. When compared to the larger AVY, which appears to have the ability to generate higher net margins due to its size and scale, ABD currently trades at a lower P/S (see exhibit in attachment). If the new ABD can generate synergies and improve margins based on its larger size, one may consider a P/S multiple more in line with AVY. Applying a 0.43x multiple to the merged entity’s 2010 sales of $2.08 billion would generate a market capitalization of $895 million. Based on a projected 112 million share count for the merged entity, a fair value estimate of approximately $8 per share can be reached. Upside could be found through increased synergies or faster sales growth in non-domestic markets.