On July 15, 2014, Tribune Company (OTC: TRBAA, TRBAB) announced shares of Tribune Publishing Co. will be distributed on August 4, 2014, with regular way trading scheduled to begin on the NYSE on August 5, 2014, under the ticker “TPUB”. TRBAA is expected to separate 98.5% of Tribune Publishing through a 1:4 distribution to Tribune Co. Class A and Class B shareholders, and warrant holders of record as of market close on July 28, 2014. TRBAA will maintain a 1.5% interest in Tribune Publishing. Following the separation, Tribune Company will change its name to Tribune Media Company. Trading on a “when-issued” basis is expected to commence on or about July 24, 2014. TRBAA has already received final Board approval and a private letter ruling from the IRS regarding the tax-free nature of the transaction. The separation still requires an effectiveness declaration of the company’s Form 10 filing from the SEC.
Tribune Publishing will be composed of major newspaper publications, including the Los Angeles Times, Chicago Tribune, Hartford Courant, the Sun Sentinel (Miami), and Orlando Sentinel, among others, and will operate over 60 affiliated websites and mobile applications. TPUB generated revenue of $1.8 billion and EBITDA of $178.8 million in 2013. With advertising sales expected to decline further, offset by reduced headcount, the company could generate 2014 EBITDA of $175 million (down roughly 2% year-over-year). Based on a peer group 2014 EV/EBITDA multiple of 6.9x and anticipated net debt position of roughly $301 million, Tribune Publishing is valued at $36 per share, or on a pre-spin basis $9.07 per share (previously $7.04 per share). The increase is a result of an increased peer multiple of 6.9x (previously approximately 5.5x), partially offset by a lower forecasted EBITDA of $175 million (previously $193 million).
Tribune Media Company will operate 39 local television stations, as well as WGN America, and will hold equity interests in companies, including the Television Food Network and CareerBuilder, among others, and assorted real estate assets. The Broadcasting business is likely to receive a higher multiple given its stronger margins and better growth prospects due to increasing retransmission fees from cable companies and increasing advertising spend. In addition, synergies related to the $2.7 billion acquisition of Local TV LLC in December 2013 are expected to increase annual EBITDA by over $100 million over the next five years.
Post-spin TRBAA can be valued on a sum-of-the-parts basis considering individual values for the Broadcasting segment, equity investments, owned spectrum, and the 1.5% ownership stake in TPUB. The fair value estimate for post-spin TRBAA is modestly increased to $80 per share (previously $79 per share); however the underlying assumptions have changed.
For the Broadcasting business, the segment generated 2013 revenue of over $1 billion and EBITDA of $375 million. According to management, during an election year Local TV can generate $100 million in political advertisements while Tribune stations can generate approximately $33 million (based on the 2012 presidential election). For 2014, assuming Broadcasting EBITDA remains flat year-over-year and considering the contribution from Local TV of $240 million, anticipated synergies of $50 million, contribution from political advertisements of $130 million, and higher retransmission fees of $50 million, the segment could generate 2014 EBITDA of $845 million. Based on the average enterprise value implied by 2013/ 2014 EBITDA multiples, the Broadcasting segment could be valued at $7.9 billion.
During 2013, the company’s equity investments made distributions to Tribune totaling $208 million. Assuming a 10% yield, these investments could be valued at approximately $2.1 billion. TRBAA’s spectrum is attributed a value of $803 million based on historic spectrum action pricing and owned spectrum (please see the initial Tribune Company Spin-Off Report, dated January 7, 2014, for further details). Based on the above derived enterprise value for TPUB, TRBAA’s ownership stake in Tribune Publishing can be valued at $18 million. Accounting for net debt of $2.8 billion following the $275 million cash distribution to be received from TPUB, a post-spin fair value estimate of $80 per share is derived for TRBAA (previously $79). On a pre-spin basis, consolidated Tribune has a fair value of $89 per share (previously $86). Please see the Tribune Company Spin-Off Report dated January 6, 2014, for further details.