On July 28th, Reckitt Benckiser Group Plc (Ticker: RB LN, GBp 5,205 per share, Market Capitalization: GBP 37.6 billion—USD 63.9 billion based on an exchange rate of USD 1 = GBP 0.59) announced the demerger of its pharmaceutical business through a separate listing on the London Stock Exchange. The company was added to the Global Spin-Off Radar Screen on December 2013 due to a strategic review of the pharmaceutical unit that commenced in October 2013. The spin entity, for now named Reckitt Benckiser Pharmaceuticals (“RBP”), is expected to be able to better navigate the challenges and take advantage of the opportunities presented in the field of addiction. The transaction is subject to customary conditions, including shareholder approval, and is expected to be completed within 12 months.
Reckitt Benckiser is a leading household product company with an extensive portfolio of strong brands, many of which claim the top spot worldwide in their respective areas. Its core segments include Health, Hygiene and Home Care. The Health segment owns brands including Strepsils (sore throat) and Durex (condoms). The Hygiene segment, the company’s largest, includes Dettol and Lysol (disinfectants), Clearasil (acne treatment) and Finish (automatic dishwashing). Lastly, the Home Care division produces Calgon (water softener) and Air Wick (air care). With a very strong brand portfolio, Reckitt Benckiser is a rival to industry behemoths such as Procter & Gamble.
The new entity’s expertise is in the field of addiction. The vast majority of its revenues are generated from Suboxone, a prescription drug used in the treatment of opiate dependence. In 2009, the drug lost its exclusivity in the US market—its largest—and gradually faced competition from generic versions. As a result, revenues for Reckitt Benckiser Pharmaceuticals declined by eight percent in 2013, and by the same year-over-year percentage in the first half of 2014. Its response to the new competition was a film version of Suboxone, for which it holds patents until 2030. That version, which is discreet and easily dissolves when placed under one’s tongue, has been well received by doctors and patients alike. Two years ago, Reckitt Benckiser had an 85 percent share in the opiate treatment market—55 percent from the film version and 30 percent from the dissolvable tablet version. Currently, the company’s market share has declined to 61 percent, with all the sales derived from the film version. The strong market approval could help stabilize RBP’s market share at the current level. Despite the downward trend in sales, the company will generate substantial free cash flow. In the first half of 2014, operating margin stood at 53 percent. Given that research and development expenses are already factored in operating income, RBP could have free cash flow equal to its net income. Additionally, as a standalone entity, RBP will pursue the expansion of its portfolio by introducing new versions of Suboxone, such a swallowable tablet, and by expanding in other areas of addiction, such as cocaine overdose.
The reception that the spin entity will receive in the market is uncertain. Assuming that its operating profit will decline by 8 percent in 2014 over 2013—as per the H1 decline—Reckitt Benckiser Pharmaceuticals could generate operating income of GBP 344 million. Adjusting for the expected interest and tax expense, its net income would stand at GBP 265 million. Due to the strong cash conversion, RBP could generate the same amount in free cash flow. If viewed as a corporation with dim prospects, RBP could be conservatively valued at a free cash flow yield of 10%, leading to a valuation of GBP 2.65 billion. That yield could decline substantially were the sales of Suboxone to stabilize. At a 5% yield, RBP would be valued at GBP 5.3 billion.
The parent company’s operating profit for the first six months of 2014 was GBP 879 million. While that amount represented a four percent decline year-on-year, it would have been 8 percent above last year’s level on a constant currency basis. The strengthening of the British Pound took its toll, a trend that will probably not continue. Consequently, revenues and operating profit are expected to strengthen for the rest of 2014. If Reckitt Benckiser, post spin-off, manages to generate an operating profit of GBP of 1,886 million for the whole year, it could reasonably have a net income of GBP 1,445 million. The company currently trades at 20 times its 2014 expected profits. This multiple may appear high, yet it is at par with other consumer goods companies and perhaps warranted given its strong, market-leading brands. At that price-to-earnings multiple, the remaining Reckitt Benckiser would be valued at GBP 29.1 billion. The resulting sum-of-the-parts valuation range would be between GBP 31.8 billion and GBP 34.4 billion.