On August 4, 2011, Kraft Foods, Inc. (NYSE: KFT) announced that its Board of Directors had approved the spin-off of its North American grocery business via a tax-free distribution to shareholders, which is expected to be completed by the end of 2012. The separation will require SEC approval and an affirmative IRS ruling. The spin-off company, which generates about $16 billion in annual revenue, includes US beverages, cheese, convenient meals and grocery segments, as well as Canadian non-snack categories and food service. Among the spin-off company’s well known brands are Oscar Mayer, Maxwell House, Capri Sun, Jell-O and Kraft macaroni and cheese. The entity is expected to generate strong free cash flow and relatively high margins.
Post spin the parent company will focus on the snack division as well as expansion into developing markets. Leading brands include Oreo, Cadbury, Trident, Jacobs coffee and Tang. This entity generates annual revenue of about $32 billion with 42% coming from developing markets.
KFT also reported year over year revenue growth of more than 13% in 2Q 2011 to about $13.9 billion. Operating income, excluding acquisition- and integration-related costs expanded more than 4% as price hikes more than offset higher raw material costs. KFT raised full-year operating EPS guidance to at least $2.25 (from $2.20). The higher guidance results from beneficial currency impacts, as well as aggressive cost management more than offsetting increased input costs.
The separation will enable investors to focus on a faster-growth snacks business with greater developing market exposure or a high margin, cash flow generating North American business. KFT currently pays an annual dividend of $1.16 per share (yield of 3.4%). It might be reasonable to conclude the spin-off company will carry a greater dividend yield post separation, while the parent will have to make decisions post spin whether to maintain a healthy dividend or focus on increased spending for new market penetration.
The stock trades closely with other leading food producers, despite the higher 3-year EPS growth forecast by analysts. The faster growth is largely owed to developing market expansion. In 1H 2011 Kraft’s developing market organic sales increased nearly 12% year over year to $6.8 billion. North American organic sales rose a slower 3% to about $12 billion, with increased pricing more than offsetting a decline in volume/product mix. Over the same period developing market operating income expanded about 17% compared to only fractional growth in North America. One might expect the faster growth parent to receive a higher forward P/E multiple from investors. Kraft’s grocery peer group trades at about 14x 2012 consensus EPS estimates. In comparison the faster growing nuts and potato chip company Diamond Foods Inc. (NASDAQ: DMND) trades about 22x 2012 EPS estimates.
KFT’s snack division expanded through the 2010 acquisition of British candy company Cadbury Plc for $19.6 billion in a cash and stock deal, or about 2x trailing sales, after an initial lower bid was rejected. By comparison DMND trades about 1.1x forward sales on an EV/sales basis. DMND has made large acquisition to expand its presence in the chip market. In April 2011, DMND agreed to acquire Pringles from Procter and Gamble (NYSE: PG) for about 1.7x trailing sales. Applying a multiple of 1.7x-2x to the snack division’s anticipated sales of $32 billion would generate a post-spin parent enterprise value of about $55-64 billion. The companies listed in the exhibit within the FLASH trade about 1.9x forward sales. Applying that multiple to $16 billion in projected sales generates an enterprise value of about $30 billion. KFT closed on August 3, 2011, at an enterprise value of $88 billion.