On July 8, 2016, after the market close, Liberty Interactive (NASDAQ: QVCA, QVCB, LVNTA, LVNTB) announced a new proposed distribution date for the spin-off of CommerceHub Inc. Shares of CommerceHub are now expected to be distributed on July 22, 2016 to Liberty Ventures (LVNTA, LVNTB ) shareholders of record as of July 8, 2016. (Previously shares were expected to be distributed on July 13, 2016) The spin company’s registration statement is still under review with the SEC resulting in the revised distribution date.
In the spin-off of CommerceHub, shareholders of Series A Liberty Ventures (LVNTA) common stock will receive 0.1 shares of the Series A CommerceHub common stock and 0.2 shares of Series C CommerceHub for each share held. Series B (LVNTB) shareholders will receive 0.1 shares of Series B CommerceHub shares and 0.2 shares of Series C CommerceHub shares for each share owned.
CommerceHub Series A and C shares will trade on the NASDAQ under the symbols “CHUBA”, and “CHUBK”, respectively. Series B shares will trade OTC under the symbol “CHUBB”. CommerceHub shares will begin trading regular way on July 25, 2016 absent any further delays in the SEC filing review. Following the spin-off of CommerceHub, Liberty Ventures will separate its holdings in Expedia Inc. and Bodybuilding.com into a standalone company to be named Liberty Expedia Holdings Inc. The Liberty Expedia distribution is now planned to be completed via a split-off, allowing shareholders the option of exchanging Ventures shares for shares of Liberty Expedia. The distribution date for Liberty Expedia has not yet been determined.
CommerceHub is a cloud-based e-commerce fulfillment and marketing software platform of integrated supply, demand and delivery solutions for large retailers, online marketplaces and digital marketing channels, as well as consumer brands, manufacturers, distributors and other market participants. CommerceHub’s software essentially creates a virtual hub that facilitates e-commerce transactions in the consumer and business-to-business markets.
Post-spin, CommerceHub will be a far smaller entity than Liberty Expedia and Liberty Ventures, in terms of market capitalization. Additionally, the company will have far fewer shares outstanding as compared to the other two entities. The combination of these factors should make the post-spin entity less attractive to major institutional investors and may result in share price volatility during early trading.
Interestingly, CommerceHub will introduce a C class of shares in the distribution. Management has noted that one reason for transferring CommerceHub into a standalone entity is so that the company can use its own equity as currency to potentially grow via acquisition. The C shares would likely be used in that scenario, similarly to how C class shares have been used in other Liberty-related entities. On a recent earnings conference call, management stated that “it’s not inconceivable that this company could be part of a larger enterprise,” suggesting the potential for it to be acquired more easily following the spin given “a very, very, very low tax basis inside” the current structure.
CommerceHub is fairly valued at $15 per share when accounting for $21 million in net debt and 42.6 million shares outstanding and valuing the shares at a discount to peers. If the shares were to be awarded a multiple toward the low end of the peer range, CommerceHub could be valued at $21 per share, although this scenario would probably materialize only in a potential takeout situation.
On a pre-spin, sum-of-the-parts basis, shares of Liberty Ventures are fairly valued at $45 per share, consisting of $17 per share value from Liberty Expedia Holdings, $5 per share from CommerceHub, and $23 per share from the remainder of Liberty Ventures’ public and private holdings. Previously shares were valued at $43 per share; the fair value increase is due to the increase in value of the underlying public holdings. The fair value estimate represents 18% potential upside from the current share price of $38.44. When incorporating optionality on Liberty Expedia and Ventures post-spin, upside to the fair value exists to $57 per share on a pre-spin basis. Given the current discount to estimated NAV, combined with optionality from appreciation potential for the underlying holdings of Liberty Ventures, Ventures shares are recommended for purchase prior to the separation of Liberty Expedia and CommerceHub.
Notably, following the spin-off of CommerceHub, the public and private holdings that will remain with Ventures can be assigned a NAV of $41 per share, a 6% premium to the current share price. Pre-spin LVNTA owners could view the CommerceHub distribution as a free dividend. For further information, please see the Liberty Ventures Spin-Off Report dated June 13, 2016.