On June 21, 2016, NeuStar, Inc. (NYSE: NSR) announced that it intends to separate its Order Management and Numbering Services Business from its Marketing, Security, and Related Data Services business via a tax-free distribution of shares. The spin-off is planned to be completed in the next twelve months, subject to receipt of a favorable tax opinion, the effectiveness of a Form 10 registration statement, and potential regulatory approvals as the company evaluates the preferred transaction structure.
NeuStar, based in Sterling, Virginia, has historically generated over $3 billion in revenues as the LNPA (Local Number Portability Administrator) for U.S. telephone companies since 1997. This service accounted for 50 percent, 49 percent and 49 percent of NeuStar’s revenue in 2012, 2013 and 2014, respectively. However, in March 2015, NeuStar lost its LNPA contract, as the Federal Communications Commission reassigned the five-year contract to Ericsson AB (ERICB SS), which operates the Telcordia business. With the loss of its most important contract, it is imperative for NeuStar to quickly expand its addressable market. Accordingly, late 2015, NeuStar made two acquisitions in an attempt to further its strategy of entering into a rapidly growing and vast (albeit highly competitive) $19 billion Information Services market, which includes marketing and data security services. The first acquisition, the caller identification assets of Transaction Network Services (TNS), is a business expected to generate approximately $60 million in revenue in 2016. The second, a costly acquisition, was that of MarketShare Partners, LLC, a marketing analytics company that generated approximately $57 million in TTM revenues, at a valuation of 6.8x TTM sales. It remains to be seen whether NeuStar can successful capture meaningful share in these businesses amidst larger and more established competitors with considerable data analytics and security expertise.
The post-spin Order Management & Numbering Services company, which will retain the NeuStar name and brand identity, is a leader in service fulfillment solutions for communications service providers, providing services to wireline, wireless and cable communications providers, as well as to social media and messaging platforms. The post-spin entity will build upon its industry leadership in Order & Inventory Management and complex real-time Numbering Services as the communications industry migrates to cloud-based networks and virtualized service architectures. The company will provide LNPA services and Order & Inventory Management solutions that enable communications service providers to exchange Ordering & Numbering information with other providers to support the provisioning of subscribers, services, networks and devices This business generated $580 million in revenues in 2015, with a compounded annual growth rate of 8% over the past four years, including acquisitions. NPAC (Number Portability Administration Contract) fixed fee revenue will continue to generate approximately $496 million annually through the duration of the contract.
The post-spin Information Services company will focus on client demand for Marketing, Security and related Data Services, and provide Marketing Services, including Customer Intelligence, Activation and Measurement & Attribution; Security Services, including DNS (Denial of Service) Services, DDoS (Distributed Denial of Service) Protection and Domain Name Registries. Revenues from this business increased to $470 million in 2015, with a compounded annual growth rate of 25% over the past four years including acquisitions. This company is expected to be re-branded, allowing it to establish an independent identity and reputation, and will not rely on any data derived from the company’s Order Management & Numbering Services activities, or NPAC Services.
Comparables for the post-spin Information Services company include larger players in the marketing, security, and data services arenas. This peer group trades, on average, at 4.0x 2017 consensus revenue. Based on annual revenue of $470 million, the Information Services company would be valued at $1.9 billion. It should be noted that the peer group used includes far larger players with more established brand names and businesses such as Acxiom Corp. (NASDAQ: ACXM), Oracle Corp (NYSE: ORCL), Akamai Technologies Inc. (NASDAQ: AKAM), amongst others. Given NSR’s recent entry into these markets, and limited relative market share, valuing the Information systems company in line with this peer group may prove aggressive if the company is not able to capture market share outside of conducting expensive acquisitions.
Post spin NSR’s profitability is largely tied to the remaining LNPA contract, which is expected to expire in about 18 months, over which time cash flow from the contract is expected to be returned to shareholders. Based on management commentary of annual revenue, an estimated 70% EBITDA margin, and annual capital expenditures of $55 million, the remaining LNPA contract would generate $438 million in free cash flow over the next 18 months, or $380 million when discounted at 10%. Revenue outside of the LNPA contract totals $84 million, which could be expected to trade at a similar multiple to the current NSR multiple of approximately 2.0x, resulting in $168 million in value.
On a sum-of-the-parts basis, this preliminary valuation exercise results in a pre-spin fair value estimate of $26 per share when accounting for $1 billion in net debt and 54.4 million shares outstanding. Given limited upside from the current share price ($25 per share pre-market), and the risks associated with the lost LNPA contract and entry into new business lines, shares of NSR are not recommended at this time.