On May 17, 2021, before the market open, AT&T Inc. (NYSE: T) announced an agreement to spin off WarnerMedia, which will immediately merge with Discovery Inc. (NASDAQ: DISCA, DISCB, DISCK) via a Reverse Morris Trust (“”RMT””) transaction. The transactions, which are expected to be completed in April 2022 and be tax-free to shareholders, will include an approximately $43 billion dividend paid by Discovery to T and will result in AT&T shareholders of record owning 71% of the newly combined company, with Discovery shareholders of record owning the remaining 29%. The newly combined company will adopt the corporate moniker Warner Brothers Discovery Inc. (“”WBD””). AT&T shareholders of record as of April 5, 2022, will receive 0.24 shares of WBD for each share of T upon completion of the RMT. Warner Brothers Discovery will trade on the NASDAQ under the ticker “”WBD.””
AT&T’s WarnerMedia segment owns a portfolio of media assets that include streaming service HBO Max, premium video channels HBO and Cinemax, news network CNN, movie studio Warner Brothers, and television networks TBS and TNT, among others. The assets were primarily acquired in 2018 when AT&T purchased Time Warner Inc. in a stock and cash deal that at the time was valued at $85 billion. Since the acquisition, the company has focused on the development and rollout of its HBO Max streaming service, including continued investment in its original content portfolio.
Discovery Inc. is a global media company that includes linear platforms, free-to-air and broadcast television, and direct-to-consumer subscription products. The company has a significant worldwide presence, with approximately 12 channels in every country, and boasts 3.7 billion cumulative subscribers and viewers. The company’s portfolio includes brands such as Discovery Channel, HGTV, Food Network, and TLC, among other well-known properties. In January 2021, the company launched its Discovery+ streaming platform, which includes a vast catalog of original programming from across the company’s channels and exclusive original series. In 2020, Discovery generated $10.7 billion in revenue and $4.4 billion in adjusted EBITDA.
With respect to rationale, the transactions appear to make sense for both companies. At the time of the WarnerMedia acquisition, AT&T posited that the synergies attainable from the combination of distribution and content would provide long-term sustainable revenue and earnings growth opportunities. Following a three-year integration period, it appears that T now recognizes that the immense capital requirements for the two businesses have proved difficult to fund, given the increasing cost of building out 5G and fiber networks for the company’s core Communications business, while increased competition in the streaming industry has resulted in the need for greater scale and higher spending to produce dynamic content for which customers are willing to pay. Following the separation, AT&T will have increased flexibility to build out its 5G networks and deploy fiber assets in order to drive Communications revenue growth. For its part, Discovery will instantly add approximately 73.8 million subscribers to its DTC platform and will have expanded content production capabilities outside of its core programming (i.e., movies and TV shows), allowing it to better compete in the “”streaming wars.””
Following the spin-off of WarnerMedia, AT&T will be a more focused company that will look to increase its 5G wireless coverage and fiber reach. Within Mobility, the company will accelerate investments to support next-generation network services, with an eye to achieving profitable market share gains.
It can be expected that upon completion of the merger, WBD’s multiple is likely to expand over time to better reflect the company’s significantly larger streaming subscriber base and could come to more closely approximate the multiples of diversified media peers with sizeable streaming exposure. Applying a 10.5x multiple to our 2023 WBD EBITDA estimate, we fairly value shares of Warner Brothers Discovery Inc. at $35 per share. Given the implied upside from the current Discovery share price, we rate pre-merger shares of DISCK at BUY.
On a pre-spin basis, we fairly value shares of T at $29 per share, which includes the value of 0.24 shares of WBD at the current DISCK share price. While a 22% implied price appreciation is generally considered attractive, in the context of this transaction, we favor the risk-reward scenario of WBD versus the risk-reward for T, and as such we rate pre-spin shares of AT&T at NEUTRAL. On a post-spin basis, we fairly value shares of AT&T at $21 per share, which is based on an average of a 7.0x EBITDA multiple on our 2023 estimate and an assumed 6% dividend yield. We would revisit our recommendation on AT&T if the shares were to sell off beyond a reasonable level following the separation of WarnerMedia.