On August 13, 2018, V.F. Corporation (NYSE: VFC), a global leader in the branded lifestyle apparel, footwear and accessories, announced that its Board of Directors intends to separate the company into two independent, publicly traded companies: VF Corporation, a global apparel and footwear company, and a yet-to-be named company (NewCo), which will hold VF’s Jeans and VF Outlet businesses and will be a global leader in the denim category. The company expects to create these companies through a tax-free spin-off of NewCo to VF’s shareholders. The transaction is expected to be completed in the first half of calendar 2019, subject to final approval by the company’s Board of Directors, customary regulatory approvals and tax and legal considerations. The post-spin parent company will also move its corporate headquarters from Greensboro, North Carolina, to Denver, Colorado. The spin entity will be based in Greensboro.
VFC owns a broad portfolio of brands in the jeans wear, outerwear, packs, footwear, sportswear and occupational apparel categories. Products are marketed to consumers shopping in specialty stores, upscale, traditional department stores. V.F. generated consolidated 2017 revenue and EBITDA of $11.8 billion and $1.9 billion, respectively. The company consists of the “Big 3” brands Vans, The North Face, and Timberland. By product category, Outdoor represents the largest product category (69.5% of sales), followed by Jeanswear (22.5%), Imagewear, or work-inspired apparel and footwear and occupational apparel (7.0%), and Other, which is mostly comprised of outlet sales (1.0%). Management recently raised its 2019 revenue guidance, (+10-11% vs. +9-10% previously), primarily due to higher revenue expectations in the Outdoor category, owing to the strength of the North Face and Timberland brands, as well as the recent acquisitions of the Icebreaker and Altra brands.
The spin off allows V.F. to increase its focus on activity-based lifestyle brands. In particular, the identifiably American Wrangler and Lee brands have slowed in recent years as consumers Preference has shifted to premium denim brands as well as alternatives to jeans, such as yoga pants. Notably, V.F.’s jeans wear sales declined almost 3% in 2017.
NewCo will be a global leader in the denim category, with brands including Wrangler® and Lee®. The VF Outlet business will also be part of NewCo’s portfolio. The company is expected to generate annual revenue of more than $2.5 billion, EBITDA of more than $450 million (high teens EBITDA margin), gross margin of over 40%, and $300 million in free cash flow. NewCo will also have an 8-10% total shareholder return target and projected dividend yield of approximately 5%. The post-spin entity will have diversified geographic exposure and plans to further extend its geographic footprint with a focus on Asia, building on its established presence in China. Scott Baxter, who led the jeans brands from 2011 through 2015, will become CEO of the new company. Post-spin, NewCo can be compared to other specialty casual apparel retailers, including GAP Inc. (NYSE: GPS), Guess Inc. (NYSE: GES), and Lululemon Athletica Inc. (NASDAQ: LULU).
Post-spin VFC is expected to generate more than $11 billion in revenue, more than $1.5 billion in EBITDA (mid-teens EBITDA margin), gross margin of over 50%, and approximately $1.1 billion in free cash flow. The company projects a dividend yield of 2% and total shareholder return of 14-16%. Post-spin, VFC can be most aptly compared to active apparel and footwear brands including as PVH Corp. (PVH), Columbia Sportswear Co. (NASDAQ: COLM), Under Armour (NYSE: UAA), Canada Goose Holdings Inc. (NYSE: GOOS), and Carter’s Inc. (NYSE: CRI).
In estimating a preliminary pre-spin sum-of-the-parts valuation, we begin with 2017 revenues. Given recent revenue trends, with the Jeans segment experiencing sales declines, and RemainCo seeing positive growth, we estimate that RemainCo will increase revenue by 8% and 12% in 2018 and 2019, respectively, resulting in 2019 revenue of $11 billion. NewCo could be expected to generate flat revenue in 2018, and experience a modest increase of 2% in 2019 to achieve $2.8 billion in revenue. Assuming 14.5% and 16.0% margins at post-spin VFC and NewCo, respectively, the separate entities would generate $1.6 billion and $452 million in EBITDA in 2019, respectively.
VFC shares have had a strong recent run, reflecting the outperformance of the Outdoor segment and strength of its Big 3 brands. Shares have appreciated approximately 30% year-to-date, versus approximately 5% for the S&P 500. Given the increase in VFC’s stock price, shares currently trade at 19.1x, well above most general apparel company’s valuation range. In fact only companies such as LULU and UAA trade at higher valuations. Given the elevated valuation, it is difficult to project significant multiple expansion arising from the proposed spin-off. If the post-spin company trades roughly in line with the current valuation at 20.0x, while the Jeans company receives a discounted multiple of 16.0x (at the higher end of apparel peers given higher than average margins and cash flow but a discount to the parent company for lack of growth), the post-spin entities would be valued at $31.7 billion and $7.2 billion, respectively. Accounting for net debt of $3 billion and shares outstanding of 396.5 million, a preliminary pre-spin sum of the parts fair value can be estimated at $91 per share, which is roughly in line with the current share price ($92.84 as of this writing).