Topgolf Callaway to Separate its Equipment & Entertainment Businesses
On September 4, 2024, after the market close, Topgolf Callaway Brands Corp. (NYSE: MODG) announced its Board of Directors intended to pursue a separation of its Callaway and Topgolf businesses into two publicly traded entities. At least initially, the company is envisioning the transaction as a tax-free spin-off although management will continue to evaluate a range of options to maximize shareholder value (i.e., a sale). In pursuit of the contemplated transaction, MODG will look to spin off at least 80.1% of Topgolf, a key threshold in qualifying for tax-free status, but is considering retaining a “limited ownership for a “period of time”.) Subject to myriad closing conditions, including a private letter from the Internal Revenue Service (IRS), an effectiveness declaration for its Form 10 filing by the Securities & Exchange Commissions (SEC) as well as final approval from the Board, MODG expects the transaction will be completed in 2H 2025.
MODG’s Callaway business, which primarily provides golf equipment (i.e., clubs, where it is the #1 player, balls, where it is #2, & accessories), generated ~$2.45 billion in trailing 12-month (TTM) sales with adjusted EBITDA of ~$268 million while Topgolf, which was acquired in March 2021, operates golf-related entertainment venues (i.e., gamified driving ranges), comprised ~$1.8 billion of TTM sales with adj. EBITDA of ~$333 million (or $245 million, excluding VFCI or cash venue financing interest). For 2024E, management has guided Callaway segment sales of $2.4-$2.5 billion with adj. segment EBITDA of $260-$280 million while Topgolf is projected to generate segment sales of ~$1.8 billion with adj. EBITDA of $310 million (or $210 excluding VFCI). [Note: 2024E guidance does not include $25 million and $50 million of expected net dis-synergies and transaction expenses, respectively.]
Beyond the traditional rationale for a spin of increasing strategic focus, reducing complexity and improving capital allocation, among others, we would highlight that this announcement comes in the broader context of MODG’s stock having been under significant pressure in recent months (off a high around $16 per share), partly driven (as evidenced by analyst commentary on recent quarterly conference calls) by declining/disappointing same store sales (SSS) trends at Topgolf (i.e., SSS was up 7% in full-year 2022, 11% in 1Q 2023 and 1% in 2Q 2023 before turning negative in 3Q 2023 and 4Q 2023 with declines of 3% before accelerating to 7% and 8% declines in 1Q 2024 and 2Q 2024, respectively). To that end, the company announced a strategic review on its 2Q 2024 earnings conference call (in early-August) to evaluate “both organic and inorganic”, including a potential spin, to improve performance and maximize shareholder value. At the time, management indicated that “we have been disappointed in our stock performance for some time, as well as the more recent same venue sales performance. As a result, we are in the process of conducting a full strategic review of Topgolf”. (Anecdotally, the company thinks that recent trends are largely driven by cyclicality as well as a “post-Covid reversion” and that it sees the long-term sales store sales trends for the business as being positive. That said, management acknowledges that a return to consistent positive comparisons will likely “take some time.)
Upon separation, Chip Brewer and Artie Starrs, are expected to continue leading Callaway and Topgolf, respectively. (As well, the two companies will maintain an on-going commercial relationship with Callaway remaining the exclusive provider of equipment to Topgolf venues.) While not finalized, commentary on management’s conference call was that Callaway would likely retain all company debt and that Topgolf will be spun out debt-free (other than its venue-related financing obligations) with roughly ~$200 million in cash. Despite the lopsided allocation of debt, management plans, via a combination of free cash flow and the monetization of its retained stake in Topgolf, to reduce parent-company leverage to 3.0x or lower within 12-months following the separation transaction (which it thinks will mitigate the risk of any potential downgrades to its investment grade by the rating agencies).
In terms of valuation, as mentioned earlier Calloway is the #1 player in clubs and #2 in balls (behind Acushnet), could be compared with golf-focused public-players, such as Acushnet (NYSE: GOLF) and Mizuno (8022 JT), as well as, to a lesser degree, a broader set of sporting good peers, such as Thule Group (THULE SS), Yeti Holdings (NYSE: YETI) and Amer Sports (NYSE: AS), which, on average trade at ~11x 2025E EV/EBITDA (in a range of 8.5x-12x). Applying a slightly discounted peer multiple of ~10.0x, reflecting the post-spin entities leverage profile, to forecasted 2025E Calloway segment EBITDA implies a valuation of $2.7 billion. Standalone Topgolf, for its part, could be imperfectly compared with a range of entertainment/leisure concerns, including Six Flags, which is in the process of being acquired by Cedar Fair (NYSE: FUN), Life Time Group (NYSE: LTH), MSG Entertainment (NYSE: MSGE), and Vail Resorts (NYSE: MTN), which trade at ~9.0x 2025E EV/EBITDA (in a range of ~6.0x-12x). Applying a lower-end multiple of ~6.5x, which we think is warranted awaiting more clarity of the resiliency on same store trends, implies Topgolf segment value of ~$1.95 billion. Accounting for projected net debt of ~$2.35 billion yields an initial, pre-spin, sum-of-the-parts value of ~$2.3 billion or ~$12.50 per share (based on a diluted share count of ~185 million, based on management’s guidance).