On March 6, 2013, Time Warner Inc. (NYSE: TWX) announced plans to spin off its publishing subsidiary, Time Inc., into a separately-traded independent company, leaving behind the company’s television networks and film-related businesses. The spin-off entity publishes 21 magazines in the US, including People, Sports Illustrated, InStyle, and Time, and over 70 magazines internationally. The tax-free distribution of shares to TWX shareholders is subject to an effective declaration of the company’s Form 10 filing by the SEC, receipt of a private letter ruling from the IRS, and final approval by the Board. The transaction is expected to be completed by the end of 2013. Following the separation, Time Inc. CEO Laura Lang will step down from her position. A search for her successor has begun. The announcement follows a February, 2013, Reuters report that TWX was in talks to sell most of its magazine division to Meredith Corp. (NYSE: MDP). TWX was highlighted in the March edition of The Spin-Off Report Radar Screen. According to various media reports, talks broke down in part over concerns about a potential culture clash between the two units. MDP is based in Iowa, Time Warner in New York City.
The spin-off will allow TWX to focus on the more profitable film and television businesses, while separating the lagging, low-margin publishing segment. The remaining businesses will include television programmer Turner Broadcasting System Inc., which operates networks such as TNT, TBS, CNN among others, and Home Box Office Inc., as well as filmed entertainment through Warner Brothers Entertainment. Time Inc.’s revenue declined 6.5% in 2012 while operating income decreased 25%. The segment generates only 11.6% of total TWX revenue and 6.6% of operating income.
The trends in Time Inc.’s business are not surprising given the secular decline in the publishing industry, which has seen dramatic decreases in subscriber counts and advertising rates. It could be argued that the publishing business may have been a drag on the company’s valuation as television and film peers trade at a higher multiple than the publishing group. As such, the separation could be seen as a way for TWX to lower its cost of capital. While the film and television segments generated no revenue growth in 2012, operating income expanded by 4.7%.
A basket of media companies involved in magazine and newspaper publishing, including MDP, Scholastic Corp. (NASDAQ: SCHL), The Washington Post Company (NYSE: WPO) and Gannett Co. Inc. (NYSE: GCI), currently trades at 5.5x trailing EBITDA. In 2012, TWX’s publishing segment generated about $511 million in EBITDA. If that peer group multiple were to be applied, and it were to be assumed that no debt is placed on the spin company, TWX’s publishing segment could be valued at $2.8 billion, or $3.01 per share. However, that peer group multiple may in fact prove high, as TWX’s magazine publishing segment provides far less diversification than is included in the larger structure of those peers. Post separation, the remaining film and television business could be compared to the likes of Scripps Networks Inc. (NYSE: SNI) AMC Networks Inc. (NASDAQ: AMCX), and Viacom Inc. (NASDAQ: VIA), which currently trade at an average of 10.7x 2012 EBITDA.
Applying that multiple to TWX’s remaining operations would result in an enterprise value of $69.5 billion. However, TWX’s business may be most comparable to VIA, which includes filmed entertainment as well as television network programming. If Viacom’s multiple is solely applied, an enterprise value of $60.4 billion is derived. Using an average of the two valuations, and the same assumption that no debt is placed with the spin company, a fair value estimate of $51 would be derived. The assumption of placing no debt with the spin company is likely to change as the capital structure is finalized. It can be noted that a combined market capitalization would increase with if more debt is placed with the spin company as the parent receives a higher multiple.
Investors will recall this is not TWX’s first experience with a spin-off transaction. In 2009, the company separated AOL Inc. (NYSE: AOL) via a spin-off. In the two years following that transaction shares of AOL decreased 37%, shares of TWX increased 2.3%. The S&P 500 increased 6.2% over the same time period. TWX also spun off its cable operations Time Warner Cable Inc. (NYSE: TWC), in a two-stage transaction. TWX distributed its remaining 84% stake in the cable operator to TWX shareholders in March 2009, although TWC had already been trading since February 2007 as a result of a transaction to acquire Adelphia Cable in exchange for 16% of TWC. In the two year from the final separation, TWC shares were up almost 200%, TWX rose almost 120%, while the S&P was up less than 70%.