On November 13, 2014, after the market close, Graham Holdings Co. (NYSE: GHC) announced plans to spin off the company’s Cable ONE subsidiary into a standalone public company via a tax-free distribution of shares to GHC shareholders. The new standalone company, Cable ONE, is the 13th largest cable service provider in the United States as measured by coverage area, serving small-city subscribers in 19 midwestern, western and southern states. The parent entity is a diversified education and media company whose principal operations include education services, online, print, and local TV news, with approximately 14,000 employees. Notably, Graham Holdings owns Kaplan, a leading provider of educational services, and Graham Media Group, which owns several local television broadcasting stations. The separation is expected to be completed in 2015, and is subject to SEC review of required filings, other applicable regulatory approvals, and final approval by the company’s Board of Directors.
Cable is GHC’s second largest business segment, generating $807.3 million in F2013 sales (23% of total), representing 3% year-over-year growth. Operating income was $169.7 million, representing 10% year-over-year growth from $154.6 million in 2012. Operating margin at the cable division was 21% in 2013 and 20% in 2012. Cable ONE offers HD programming, wireless Internet service, and telephony service to business and consumer customers. The company provides cable television packages, Internet, home phone, and bundle services for households. In addition, it offers cable and music, internet and data, business phone, and advertising sales. Cable ONE customers totaled 694,236 as of September 30, 2014. The company continues to focus on growing high margin high-speed data and business sales, with 70% of its customers currently subscribing to high-speed data services. Like many independent cable operators, however, Cable ONE has been experiencing steady erosion of its video subscriber base owing to exorbitant retransmission fees on the part of programmers. Cable ONE continues to adopt an aggressive stance in order to reduce content costs, but its subscriber base has suffered accordingly. In the company’s most recently reported quarter, subscriber churn was 14,100 (essentially flat year-over-year), representing approximately 15% erosion of its subscriber base over the past 12 months. A highly publicized transmission battle with content provider Viacom (NASDAQ: VIA) is primarily to blame. In April of this year, Cable ONE dropped Viacom’s 15-network bundle, rather than pay higher carriage fees.
For Cable ONE and other smaller cable operators, the challenge is to profitably offer TV services at attractive price points for consumers given they lack bargaining power with content providers. Unable to garner the volume discounts enjoyed by dominant incumbent providers such as Comcast Corp (NASDAQ: CMCSA), Time Warner Cable (NYSE: TWX), DirecTV (NASDAQ: DTV), Charter (NASDAQ: CHTR), Cablevision (NYSE: CVC) (NASDAQ:CHTR), etc. most of these companies have gradually reduced their focus on video and have instead turned to high-speed Internet services in order to garner a competitive advantage. Not only are several transformational mega-mergers already underway (e.g. Comcast-Time Warner, AT&T-DirecTV), but the rise of dominant content providers with tremendous negotiating power over network providers and corporate advertisers will further exacerbate the problem of scale for smaller operators. A sluggish advertising market, coupled with the rise of Netflix (NASDAQ:NFLX), Google (NASDAQ: GOOG) and Amazon (NASDAQ:AMZN) into original programming also presents a long-term competitive threat.
The post-spin parent company consists of three primary business segments: Education, Television Broadcasting, and Other. The Education division, Graham’s largest business, generated $2,177 million in 2013(Dec), representing 62% of consolidated sales, and operating income of $51.3 million. This segment, which is represented by the company’s Kaplan subsidiary, provides educational services (test preparation, certificate, diploma and degree programs) both domestically and outside the United States. GHC has struggled with this business. While posting flat revenue growth over the past two years, Education has declined approximately 24% from 2010 levels, owing to structural headwinds facing the for-profit education sector. Enrollment declines (total student counts have declined in the high single digits) and increased competition from online test prep providers have forced GHC to restructure the business, closing and consolidating facilities and reducing workforce. Television broadcasting (11% of sales) is the company’s best performing businesses, generating $374.6 million in 2013 revenues (6% growth), and consists of five local television broadcast stations (KPRC, in Houston, WDIV in Detroit, WKMG in Orlando, KSAT in San Antonio, and WJXT in Jacksonville). The segment is benefiting more recently from increased political advertising and increased retransmission. While having experienced an 11% decline in operating income to $171.3 million broadcasting generates the highest segment operating margin at 46% and 48% in 2013 and 2012, respectively. Graham’s “Other businesses” category, which generated $188.4 million, or 5% of 2013 sales, has largely grown through acquisitions (11 since 2012), and includes The Slate Group and Foreign Policy Group, which publish online and print magazine and websites; SocialCode, a marketing solutions provider helping companies with marketing on social-media platforms; Celtic Healthcare, a provider of home health and hospice services; Forney, a global supplier of products and systems that control and monitor combustion processes in electric utility and industrial applications; and Trove, a digital innovation team that builds news-related products and technologies.
Following the spin-off, CableOne may benefit from increased flexibility to focus on network and marketing-related capital expenditures in order to retain and grow high-speed Internet and business subscribers and potentially reduce churn. In particular, post-spin CableOne may invest more significantly in less competitive, suburban and rural markets in an effort to establish economies of scale. By deploying services in local markets where it already owns infrastructure, CableOne can profitably price services at low enough price points that are prohibitive for potential competitors. Over time, the company may be able to grow its Internet subscriber base, offsetting recent video declines. Further, with scale being essential to survival, the industry may also consolidate smaller independents over time.
Cable ONE’s business could be compared to the likes of other publicly-traded comparable providers such as Comcast, Charter Communications, Cablevision and Time Warner Cable, which currently trade at 7.8x the 2015 consensus EBITDA estimate. If Cable ONE were to be valued in line with peers, assuming modest 4% annual EBITDA growth, as a standalone company Cable ONE’s enterprise value could be estimated at $2.5 billion. It should be noted that the peer group used in deriving this estimate is far larger in size and scale, which may warrant a discounted multiple on Cable ONE upon separation.
Post-spin GHC will likely effect strategic changes given its Kaplan business appears to be in structural decline. Additionally, continued economic recovery may have an adverse effect, as Kaplan has benefited from increasing demand for technical degrees among displaced workers. As a result, the post-spin parent is likely to further invest in its broadcasting business, its most attractive asset. While a mature business, it enjoys healthy profitability and cash flow, as well as an essentially oligopolistic position in its local markets. Conceivably GHC may further growth this segment through acquisitions. Based on the recent earnings decline at Kaplan, 2015 EBITDA could be estimated at approximately $91 million.
Other for-profit education companies, including Apollo Education Group Inc. (NYSE: APOL), Corinthian Colleges Inc. (NASDAQ: COCO) and ITT Educational Services Inc. (NYSE: ESI), among others, trade at 3.5x 2015 EBITDA estimates. Applying this multiple to GHC’s educational segment derives an estimated enterprise value of $320 million. The broadcasting segments earnings are cyclical due to increased advertising in years containing elections and the Olympic games, as such broadcasters are usually valued on a blended two year EV/EBITDA multiple. GHC’s Broadcasting operations could be estimated to increase EBITDA by 15% in 2014, in line with the rate of increase through 3Q 2014, before declining 10% in 2015. Peers Gray Television Inc. (NYSE: GTN) and Lin Media LLC (NYSE: LIN) trade at 9.3x 2014 EBITDA and 10.5x 2015 EBITDA, which applied to GHC’s estimated EBITDA results in an average enterprise value of almost $2 billion. On a sum-of-the-parts basis, a fair value estimate for pre spin GHC of $858 per share can be derived.