On September 30, 2014, eBay Inc. (NASDAQ: EBAY) announced a plan to spin off its online payments business, PayPal, into a separately traded public company. Devin Wenig, currently the president of eBay Marketplaces, will assume the CEO role at New eBay, while Dan Schulman, most recently the president of American Express Co.’s (NYSE: AXP) Enterprise Growth Group, has joined PayPal and will serve as CEO upon separation. The company’s debt will remain with eBay following the transaction.
Shares of PayPal Inc. will be distributed on July 17, 2015, after the market close to shareholders of record as of July 8, 2015, on a one-for-one basis. Shares of PayPal will trade on the NASDAQ under the symbol “PYPL,” with regular-way trading expected to begin on July 20, 2015.
eBay operates in three reportable segments: Marketplaces, Payments, and Enterprise. Marketplaces includes the company’s core e-commerce business eBay.com, as well as other shopping websites such as StubHub, Fashion, Motors, and Half.com, and classified websites such as Marktplaats.nl and mobile.de. The Payments segment consists of PayPal, which enables individuals and businesses to send and receive payments online and through mobile devices; Bill Me Later, which enables US merchants and consumers to obtain credit at the point of e-commerce and mobile transactions; and Zong, which enables mobile phone users to purchase digital goods. The Enterprise business provides e-commerce and interactive marketing services for merchants. The company is reportedly in the process of selling the Enterprise segment.
While management was initially hesitant to separate the two businesses, the current diverging growth trajectories now appear to justify operating under separate corporate structures. The new eBay will offer more modest growth rates, with strong cash flow generation owing to wider margins that could eventually turn into a meaningful return-of-capital story for shareholders.
PayPal has reached an inflection point where growth off of eBay is 3x the rate of on eBay, affording the company ample cash flow to continue its growth strategy, which includes acquisitions of proven and growing payment technologies. The global online and mobile payments industry is expected to experience significant growth over the next several years to the benefit of PayPal. Further, separation from one of the largest online marketplaces lessens perceived conflicts of interest and will allow for a wider array of strategic partnerships for PayPal. The faster growing PayPal should warrant a higher valuation multiple than is awarded to the entirety of pre-spin-off eBay.
The two companies will enter into arms-length agreements to maintain a relationship following the spin-off in order to preserve the mutual benefits the two entities currently enjoy, including preserving PayPal’s position as the dominant provider for purchases made on eBay.
PayPal is an attractive story for a company with high teens organic revenue growth. The company has shown the willingness to acquire in rapid growth niches, and has the potential to expand margins in what is a high-growth (albeit increasingly competitive) industry. PayPal generated revenue of $8 billion in 2014, an increase of 19% on a year-over-year basis. In the face of increasing competition from the likes of Google, Apple, and startups, PayPal has been successful in expanding transaction volume outside of the eBay ecosystem, primarily via acquisitions such as Braintree (mobile payments platform) and the recently announced Xoom (international money transfers).
eBay has matured and is not showing the growth profile of other on-line marketplaces, most notably Amazon.com and Alibaba. However, the company is a juggernaut in the industry and continues to drive increases in gross merchandise volume and significant cash flows.
PayPal is fairly valued at $33 per share based on earnings and cash flow projections, while post-spin eBay is fairly valued at $31 per share. Upside exists for PayPal to $38 per share if the company is awarded a valuation multiple in-line with MasterCard and Visa.
On a pre-spin sum-of-the-parts basis, EBAY is fairly valued at $64 per share. Given the lack of material upside from the current share price of $61.76, shares of EBAY are not recommended ahead of the transaction. Instead, we would recommend growth investors look for an entry point at a 10% discount to the PayPal fair value, while long-term investors interested in the potential for a significant return of capital story could purchase post-spin EBAY closer to the fair value estimate.