On March 14, 2018, Prudential plc (PRU LN) announced plans to demerge its U.K. and Europe business, M&G Prudential, from its international operations, resulting in two separately listed, publicly traded companies, both of which will be headquartered and listed in London. The international business, Prudential plc, a leading international insurance group focused on high-growth opportunities in Asia, the U.S., and Africa, will be led by current group Chief Executive Mike Wells. The U.K. business will be led by its current Chief Executive John Foley. Timing of the demerger is subject to a number of factors, including completion of the sale of £12 billion in U.K. annuities assets to Rothesay Life, as well as the transfer of the company’s Hong Kong insurance subsidiaries to Asia from Britain, the latter of which is subject to regulatory approval.
On completion of the demerger, shareholders will hold interests in both Prudential plc and M&G plc. Shares of M&G are expected to begin trading on the LSE on October 21, 2019, under the symbol “MNG”. M&G will pay a 2019 ordinary dividend of £310 million and a one-time special dividend of £100 million, equivalent to 3.85 pence per share. Prudential expects to declare a second interim ordinary dividend of £510 million, equivalent to approximately 19.6 pence per share.
Prudential plc, with a market capitalization of £36.2 billion and £657 billion in total funds under management (as of December 31, 2018), provides a wide range of insurance investment products and services. The company reported consolidated 2018 operating profit (after-tax) of £3.0 billion. The separation of the company’s European operations has been under consideration for several years, as Prudential, like its insurance peers, has been struggling to reduce exposure to capital-intensive insurance products following the introduction of rigorous European solvency rules two years ago, while also seeking ways to deal with growing fee pressure. By spinning off savings- and investment-focused M&G Prudential, Prudential plc can turn its attention to its more profitable life insurance and asset management businesses in the rapidly expanding markets of Asia and Africa and the U.S., all of which are less tightly regulated than Europe. Notably, Prudential currently derives about a third of its consolidated earnings from Asia, which is benefiting from an expanding middle class and growing insurance coverage. Household wealth in Asia is predicted to rise from $53 trillion to $78 trillion over the next five years, creating a substantial growth opportunity for asset managers and insurers. By moving the legal entity for its Hong Kong insurance subsidiaries to Asia from Britain, the company will further reduce its exposure to more rigorous European capital rules.
Based on an analysis of projected earnings and dividend yield, a pre-spin sum-of-the-parts fair value estimate of £16 for Prudential plc can be derived. Post-spin, shares of Prudential plc and M&G plc can be fairly valued at £10 and £6 per share, respectively, based on approximately 2.6 billion post-spin shares outstanding, representing a 1:1 distribution ratio. With the pre-spin fair value estimate approaching the current share price (£14 as of this writing), the transaction does not appear likely to unlock meaningful near-term upside. Accordingly, we do not recommend the pre-spin shares for purchase and initiate coverage with a HOLD recommendation. In particular, we view the current declining interest rate environment as likely to pressure earnings in the near term, owing to reduced income from the company’s interest-bearing instruments, resulting in a potential negative impact on Prudential’s 12%-14% ROE guidance. For post-spin Prudential, new entrants in the pension risk transfer market are likely to result in price competition, which may impact the company’s market share. Equity and credit market fluctuations will also affect shareholders’ returns. Other key risks include the potential for lower growth and returns in the U.S. and international businesses, and higher than anticipated capital deployment.